We make the paint, you make the joy ✨ Tag @rustoleum with for a chance to be featured!
Followers
140.1K
Following
676
Total Posts
Engagement Rate
0.55%
Avg Likes
736
Avg Comments
Rust-Oleum is a verified Home & DIY brand based in United States, with 140.1K followers on Instagram. Rust-Oleum has shared 1,992 posts to date, currently around 2 posts a week. Engagement runs at 0.55%, or about 736 likes and 29 comments per post.
Tracked in the InstME index, Rustoleum is a Home & DIY account with 140.1K followers and a back catalogue of 1,992 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Rustoleum's 0.55% engagement rate lands below the median of 0.63%.
At one comment per 25 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Rustoleum has published about 2 posts per week.
Rustoleum keeps its following list short (676) relative to 140.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$490–$910
Based on 140.1K followers and a 0.55% engagement rate, a single sponsored post by Rustoleum is worth an estimated $490–$910. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Rustoleum | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.63% |
| Average likes | 736 | 1,415 |
| Average comments | 29 | 30 |
| Posts per week | 2.17 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rustoleum | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.57% |
| Average likes | 736 | 1,003 |
| Average comments | 29 | 26 |
| Posts per week | 2.17 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Rust-Oleum is a verified home & diy brand based in United States on Instagram, with 140.1K followers.
Rust-Oleum posts on Instagram as @rustoleum.
Rust-Oleum has 140,095 followers on Instagram (140.1K) as of Jul 10, 2026.
Rust-Oleum's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Rust-Oleum average 736 likes and 29 comments.
Rust-Oleum posts about 2 times per week on average.
Rust-Oleum is registered as a business account on Instagram and is verified.
Rust-Oleum is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,992 posts.
Rust-Oleum's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,992
29
Posts / Week
2.17
Growth Score
11 / 100
Follower Ratio
207.2×
Engagement
0.05%
Yes. Rust-Oleum carries the blue verified badge on Instagram.
A sponsored post from Rust-Oleum is estimated at $490 to $910. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
