#home on Instagram, hashtag stats & best tags
10,212 creators in the InstME index post about home. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #home.
#home hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
10,212
Average followers
216,706
Median: 17,454
Average engagement rate
5.35%
Median: 1.12%
Average likes per post
5,573
Median: 204
Average comments per post
102
Median: 12
Average posts per month
14.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #home
Top countries
Share of creators with a known country
- United States51%
- United Kingdom11.6%
- Australia5.5%
- India3.8%
- Nigeria3.7%
- Canada3.2%
- Indonesia2.5%
- Italy1.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English94.8%
- Indonesian3%
- Italian2.2%
Creator categories using this hashtag
Share of creators with a classified niche
- Home & DIY21.6%
- interior15%
- Art9%
- Food8.5%
- Tech8.1%
- Music5.9%
- Fashion5.6%
- Fitness4.2%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 58% women / 42% men.
Modeled from the home & diy, art, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #home
10,212 creators in the InstME index mention Home in their profile.
HomeCookingShow
@homecookingshow
Followers
3.9M
Engagement
0.05%
Home Bargains
@homebargains
Followers
1.2M
Engagement
0.17%
FIS Freeride World Tour by Peak Performance
@freerideworldtour
Followers
823.5K
Engagement
0.21%
Home and Away
@homeandaway
Followers
493.9K
Engagement
0.64%
This Old House
@thisoldhouse
Followers
459.5K
Engagement
0.75%
Home Network
@homenetworkca
Followers
317.6K
Engagement
0.03%
Totalsports
@totalsports_sa
Followers
302.5K
Engagement
0.11%
Brandali M Radulovich
@eternalharvestdecor
Followers
266.1K
Engagement
0%
Saalbach Hinterglemm
@saalbach_com
Followers
182.8K
Engagement
0.27%
Nelly Gonzalez
@ftbnelly
Followers
165.3K
Engagement
2.89%
Emma Hill
@emmahillhome
Followers
111.8K
Engagement
1.5%
Surf City
@surfcity
Followers
90.9K
Engagement
0.61%
Tips for using #home
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 14.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#home hashtag FAQ
How many Instagram influencers use #home?
10,212 public Instagram creators with 1,000+ followers in the InstME index use home in their profile or content category.
What is a good engagement rate for #home posts?
The median engagement rate across #home creators is 1.12%, and the average is 5.35%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #home?
Use 20–30 hashtags per post, mixing broad tags like #home with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #home creators post from?
The largest share post from United States (51%), United Kingdom (11.6%), Australia (5.5%), based on the #home creators in the index with a known country.
Find creators who already post about Home
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.