Official Instagram account for all things #HomeandAway 🌊 Now streaming on
Followers
493.9K
Following
231
Total Posts
Engagement Rate
0.64%
Avg Likes
3,063
Avg Comments
Home and Away is a verified Home & DIY brand, with 493.9K followers on Instagram. The account has published 5,228 posts, currently around 11 posts a week. Typical posts draw 3,063 likes and 96 comments, putting engagement at 0.64%.
Homeandaway shows up in the InstME index as a Home & DIY account, 493.9K followers, 5,228 posts.
Homeandaway has an engagement rate of 0.64%, which is in line with the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
In recent weeks Homeandaway has kept to about 11 posts per week, more than one per day.
Homeandaway follows only 231 accounts while being followed by 493.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 493.9K followers and a 0.64% engagement rate, a single sponsored post by Homeandaway is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homeandaway | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.63% |
| Average likes | 3,063 | 1,415 |
| Average comments | 96 | 30 |
| Posts per week | 10.58 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Home and Away is a verified home & diy brand on Instagram, with 493.9K followers.
Home and Away posts on Instagram as @homeandaway.
Home and Away has 493,921 followers on Instagram (493.9K) as of Jul 15, 2026.
Home and Away's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Home and Away average 3,063 likes and 96 comments.
Home and Away posts about 11 times per week on average.
Home and Away is registered as a business account on Instagram and is verified.
Home and Away is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,228 posts.
Yes. Home and Away carries the blue verified badge on Instagram.
5,228
96
Posts / Week
10.58
Growth Score
12.8 / 100
Follower Ratio
2138.2×
0.14%
A sponsored post from Home and Away is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
