Followers
1.2M
Following
397
Total Posts
Engagement Rate
0.17%
Avg Likes
1,943
Avg Comments
Home Bargains is a verified Home & DIY brand, with 1.2M followers on Instagram. To date Home Bargains has posted 5,609 times, currently around 6 posts a week. Posts average 1,943 likes and 67 comments, an engagement rate of 0.17%.
Homebargains operates a Home & DIY account on Instagram, pairing 1.2M followers with 5,609 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Homebargains's 0.17% engagement rate lands below the median of 0.38%.
Followers leave about one comment for every 29 likes, a healthy amount of conversation.
In recent weeks Homebargains has kept to about 6 posts per week.
Homebargains keeps its following list short (397) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,300–$7,900
Based on 1.2M followers and a 0.17% engagement rate, a single sponsored post by Homebargains is worth an estimated $4,300–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homebargains | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.38% |
| Average likes | 1,943 | 13,700 |
| Average comments | 67 | 139 |
| Posts per week | 6.46 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Home Bargains is a verified home & diy brand on Instagram, with 1.2M followers.
Home Bargains posts on Instagram as @homebargains.
Home Bargains has 1,217,374 followers on Instagram (1.2M) as of Jul 15, 2026.
Home Bargains's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Home Bargains average 1,943 likes and 67 comments.
Home Bargains posts about 6 times per week on average.
Home Bargains is registered as a business account on Instagram and is verified.
Home Bargains is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,609 posts.
Yes. Home Bargains carries the blue verified badge on Instagram.
5,609
67
Posts / Week
6.46
Growth Score
3.4 / 100
Follower Ratio
3066.4×
Engagement
0.5%
A sponsored post from Home Bargains is estimated at $4,300 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
