Followers
2.9M
Following
867
Total Posts
Engagement Rate
0.17%
Avg Likes
4,869
Avg Comments
Reaching 2.9M followers on Instagram, Crate and Barrel is a verified business account. To date Crate and Barrel has posted 6,671 times, currently around 4 posts a week. Posts average 4,869 likes and 96 comments, an engagement rate of 0.17%.
Crateandbarrel's Instagram presence spans 6,671 posts and 2.9M followers, profiling it as a business account.
Posts by Crateandbarrel tend to gather 4,869 likes and 96 comments, about one interaction per 577 followers.
At one comment per 51 likes, the ratio points to a healthy amount of conversation.
In recent weeks Crateandbarrel has kept to about 4 posts per week.
Quality checks give Crateandbarrel 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Crateandbarrel follows only 867 accounts while being followed by 2.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$10,000–$19,000
Based on 2.9M followers and a 0.17% engagement rate, a single sponsored post by Crateandbarrel is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Crateandbarrel | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 4,869 | 25,711 |
| Average comments | 96 | 376 |
| Posts per week | 3.87 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Crate and Barrel is a verified Instagram brand on Instagram, with 2.9M followers.
Crate and Barrel posts on Instagram as @crateandbarrel.
Crate and Barrel has 2,863,459 followers on Instagram (2.9M) as of Apr 23, 2026.
Crate and Barrel's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Crate and Barrel average 4,869 likes and 96 comments.
Crate and Barrel posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Crate and Barrel's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Crate and Barrel is registered as a business account on Instagram and is verified.
Yes. Crate and Barrel carries the blue verified badge on Instagram.
6,671
96
Posts / Week
3.87
Growth Score
3.4 / 100
Audience Score
100 / 100
Engagement
0.18%
A sponsored post from Crate and Barrel is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
