Inspiration, ideas, and beautiful housewares. Tag your posts @amazonhome or & we'll regram our favorites.
Followers
5.6M
Following
1.9K
Total Posts
Engagement Rate
0.02%
Avg Likes
1,168
Avg Comments
Amazon Home is a verified Home & DIY brand on Instagram, tracked in the InstME index with 5.6M followers. The account has published 5,784 posts, currently around 21 posts a week. Engagement runs at 0.02%, or about 1,168 likes and 39 comments per post.
Amazonhome is a Home & DIY account whose 5,784 posts have grown a following of 5.6M on Instagram.
Compared with 110 other Home & DIY accounts with over 1M followers in the InstME index, Amazonhome's 0.02% engagement rate is in the bottom quarter (median: 0.38%).
One comment lands for every 30 likes, which reads as a healthy amount of conversation.
Video content from Amazonhome draws about 71.5K views.
Amazonhome's output runs to about 21 posts per week, more than one per day.
At 88/100 on audience quality, Amazonhome carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
With 5.6M followers but only 1,927 accounts followed back, Amazonhome shows the ratio of a well-established account.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.6M followers and a 0.02% engagement rate, a single sponsored post by Amazonhome is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Amazonhome | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.38% |
| Average likes | 1,168 | 13,700 |
| Average comments | 39 | 139 |
| Posts per week | 21 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Amazon Home is a verified home & diy brand on Instagram, with 5.6M followers.
Amazon Home posts on Instagram as @amazonhome.
Amazon Home has 5,645,893 followers on Instagram (5.6M) as of Apr 6, 2026.
Amazon Home's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Amazon Home average 1,168 likes and 39 comments.
Amazon Home posts about 21 times per week on average.
InstME's audience-quality analysis estimates about 10% of Amazon Home's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Amazon Home is registered as a business account on Instagram and is verified.
Amazon Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,784 posts.
5,784
39
Avg Views
71,482
Posts / Week
21
Growth Score
0.4 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.03%
Yes. Amazon Home carries the blue verified badge on Instagram.
A sponsored post from Amazon Home is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
