bring it on home. obx 5, aug 20.
Outreach This Creator For FreeOuter Banks is a verified Home & DIY brand on Instagram, tracked in the InstME index with 6.3M followers. The account has published 557 posts, currently less than one post a week. Typical posts draw 993,802 likes and 5,048 comments, putting engagement at 15.82%.
The Home & DIY account Obx has posted 557 times on Instagram and drawn 6.3M followers.
Obx's 15.82% engagement rate is in the top quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Comments arrive at about one per 197 likes, a sign of an audience that mostly engages through likes.
Obx maintains a rhythm of less than one post per week.
The account follows just 44 others against 6.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$88,000–$160,000
Based on 6.3M followers and a 15.82% engagement rate, a single sponsored post by Obx is worth an estimated $88,000–$160,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Obx | Cohort median |
|---|---|---|
| Engagement rate | 15.82% | 0.38% |
| Average likes | 993,802 | 13,700 |
| Average comments | 5,048 | 139 |
| Posts per week | 0.14 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Outer Banks is a verified home & diy brand on Instagram, with 6.3M followers.
Outer Banks posts on Instagram as @obx.
Outer Banks has 6,312,842 followers on Instagram (6.3M) as of Jul 10, 2026.
Outer Banks's engagement rate is 15.82%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Outer Banks average 993,802 likes and 5,048 comments.
Outer Banks posts less than once a week on average.
Outer Banks is registered as a business account on Instagram and is verified.
Outer Banks is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 557 posts.
Yes. Outer Banks carries the blue verified badge on Instagram.
Total Posts
557
Avg Comments
5,048
Engagement
2.36%
A sponsored post from Outer Banks is estimated at $88,000 to $160,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
