bring it on home. obx 5, aug 20.
Outreach This Creator For FreeFollowers
6.3M
Following
44
Total Posts
Engagement Rate
15.82%
Avg Likes
993,802
Avg Comments
Outer Banks is a verified Home & DIY brand on Instagram, tracked in the InstME index with 6.3M followers. The account has published 557 posts, currently less than one post a week. Typical posts draw 993,802 likes and 5,048 comments, putting engagement at 15.82%.
The Home & DIY account Obx has posted 557 times on Instagram and drawn 6.3M followers.
Obx's 15.82% engagement rate is in the top quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Comments arrive at about one per 197 likes, a sign of an audience that mostly engages through likes.
Obx maintains a rhythm of less than one post per week.
The account follows just 44 others against 6.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$88,000–$160,000
Based on 6.3M followers and a 15.82% engagement rate, a single sponsored post by Obx is worth an estimated $88,000–$160,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Obx | Cohort median |
|---|---|---|
| Engagement rate | 15.82% | 0.38% |
| Average likes | 993,802 | 13,700 |
| Average comments | 5,048 | 139 |
| Posts per week | 0.14 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Outer Banks is a verified home & diy brand on Instagram, with 6.3M followers.
Outer Banks posts on Instagram as @obx.
Outer Banks has 6,312,842 followers on Instagram (6.3M) as of Jul 10, 2026.
Outer Banks's engagement rate is 15.82%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Outer Banks average 993,802 likes and 5,048 comments.
Outer Banks posts less than once a week on average.
Outer Banks is registered as a business account on Instagram and is verified.
Outer Banks is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 557 posts.
Yes. Outer Banks carries the blue verified badge on Instagram.
557
5,048
Posts / Week
0.14
Growth Score
100 / 100
Follower Ratio
143473.7×
Engagement
2.36%
A sponsored post from Outer Banks is estimated at $88,000 to $160,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
