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8.1M
Following
76
Total Posts
Engagement Rate
0.03%
Avg Likes
2,276
Avg Comments
ZARA HOME is a verified Home & DIY brand. The account has built 8.1M followers on Instagram. ZARA HOME has shared 3,313 posts to date, currently around 7 posts a week. Engagement runs at 0.03%, or about 2,276 likes and 16 comments per post.
Zarahome is a Home & DIY account whose 3,313 posts have grown a following of 8.1M on Instagram.
Compared with 110 other Home & DIY accounts with over 1M followers in the InstME index, Zarahome's 0.03% engagement rate is in the bottom quarter (median: 0.38%).
One comment lands for every 142 likes, which reads as an audience that mostly engages through likes.
Video content from Zarahome draws about 5.4K views.
Zarahome maintains a rhythm of about 7 posts per week.
Audience-quality analysis puts Zarahome at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 8.1M followers but only 76 accounts followed back, Zarahome shows the ratio of a well-established account.
Estimated sponsored-post value
$28,000–$52,000
Based on 8.1M followers and a 0.03% engagement rate, a single sponsored post by Zarahome is worth an estimated $28,000–$52,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zarahome | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.38% |
| Average likes | 2,276 | 13,700 |
| Average comments | 16 | 139 |
| Posts per week | 6.57 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
ZARA HOME is a verified home & diy brand on Instagram, with 8.1M followers.
ZARA HOME posts on Instagram as @zarahome.
ZARA HOME has 8,074,799 followers on Instagram (8.1M) as of Apr 7, 2026.
ZARA HOME's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by ZARA HOME average 2,276 likes and 16 comments.
ZARA HOME posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of ZARA HOME's followers are low-quality or inactive, giving an audience-quality score of 88/100.
ZARA HOME is registered as a business account on Instagram and is verified.
ZARA HOME is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,313 posts.
3,313
16
Avg Views
5,418
Posts / Week
6.57
Growth Score
0.6 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.52%
Yes. ZARA HOME carries the blue verified badge on Instagram.
A sponsored post from ZARA HOME is estimated at $28,000 to $52,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
