by Clea + Joanna ✨Very organized best friends ✉️ 🎬 Get Organized 📚 NYT best selling authors
Followers
6.3M
Following
486
Total Posts
Engagement Rate
0.15%
Avg Likes
9,211
Avg Comments
THE HOME EDIT ® is a verified Home & DIY brand based in United States, with 6.3M followers on Instagram. THE HOME EDIT ® has shared 6,837 posts to date, currently around 7 posts a week. Engagement runs at 0.15%, or about 9,211 likes and 142 comments per post.
Thehomeedit operates a Home & DIY account on Instagram, pairing 6.3M followers with 6,837 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Thehomeedit's 0.15% engagement rate lands below the median of 0.38%.
At one comment per 65 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Thehomeedit has kept to about 7 posts per week, more than one per day.
Thehomeedit keeps its following list short (486) relative to 6.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$22,000–$41,000
Based on 6.3M followers and a 0.15% engagement rate, a single sponsored post by Thehomeedit is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thehomeedit | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.38% |
| Average likes | 9,211 | 13,700 |
| Average comments | 142 | 139 |
| Posts per week | 7.01 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thehomeedit | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.81% |
| Average likes | 9,211 | 19,158 |
| Average comments | 142 | 344 |
| Posts per week | 7.01 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
THE HOME EDIT ® is a verified home & diy brand based in United States on Instagram, with 6.3M followers.
THE HOME EDIT ® posts on Instagram as @thehomeedit.
THE HOME EDIT ® has 6,251,007 followers on Instagram (6.3M) as of Jul 15, 2026.
THE HOME EDIT ®'s engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by THE HOME EDIT ® average 9,211 likes and 142 comments.
THE HOME EDIT ® posts about 7 times per week on average.
THE HOME EDIT ® is registered as a business account on Instagram and is verified.
THE HOME EDIT ® is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,837 posts.
THE HOME EDIT ®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,837
142
Posts / Week
7.01
Growth Score
3 / 100
Follower Ratio
12862.2×
Engagement
0.19%
Yes. THE HOME EDIT ® carries the blue verified badge on Instagram.
A sponsored post from THE HOME EDIT ® is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
