The Home of UK Gen Z Culture by @imjustmediagroup
Followers
5.3M
Following
7.5K
Total Posts
Engagement Rate
1.11%
Avg Likes
57,716
Avg Comments
Imjustbait is a verified Home & DIY brand based in United States, with 5.3M followers on Instagram. To date Imjustbait has posted 12,408 times, currently around 2 posts a week. Typical posts draw 57,716 likes and 1,018 comments, putting engagement at 1.11%.
Tracked in the InstME index, Imjustbait is a Home & DIY account with 5.3M followers and a back catalogue of 12,408 posts.
Imjustbait records a 1.11% engagement rate, above the median of 0.38% for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
The audience comments once per 57 likes on average, a healthy amount of conversation.
Video posts from Imjustbait average 31.4K views.
Imjustbait currently publishes about one post per week.
InstME's checks rate Imjustbait's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Imjustbait keeps its following list short (7,474) relative to 5.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$21,000–$38,000
Based on 5.3M followers and a 1.11% engagement rate, a single sponsored post by Imjustbait is worth an estimated $21,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Imjustbait | Cohort median |
|---|---|---|
| Engagement rate | 1.11% | 0.38% |
| Average likes | 57,716 | 13,700 |
| Average comments | 1,018 | 139 |
| Posts per week | 1.64 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Imjustbait | Cohort median |
|---|---|---|
| Engagement rate | 1.11% | 0.81% |
| Average likes | 57,716 | 19,158 |
| Average comments | 1,018 | 344 |
| Posts per week | 1.64 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Imjustbait is a verified home & diy brand based in United States on Instagram, with 5.3M followers.
Imjustbait has 5,276,982 followers on Instagram (5.3M) as of Mar 29, 2026.
Imjustbait's engagement rate is 1.11%, calculated from average likes and comments per post relative to followers. That is above the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Imjustbait average 57,716 likes and 1,018 comments.
Imjustbait posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Imjustbait's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Imjustbait is registered as a business account on Instagram and is verified.
Imjustbait is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 12,408 posts.
Imjustbait's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,408
1,018
Avg Views
31,383
Posts / Week
1.64
Growth Score
22.2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.19%
Yes. Imjustbait carries the blue verified badge on Instagram.
A sponsored post from Imjustbait is estimated at $21,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
