The official home of All Blacks Rugby 🇳🇿 Next Test: 🏟️All Blacks v France 🗓️Sat 04 July, Christchurch
Followers
2.9M
Following
480
Total Posts
Engagement Rate
0.44%
Avg Likes
12,449
Avg Comments
All Blacks is a verified Home & DIY brand on Instagram based in France, tracked in the InstME index with 2.9M followers. Content spans home & diy and sports. All Blacks has shared 10,196 posts to date, currently less than one post a week. Posts average 12,449 likes and 93 comments, an engagement rate of 0.44%.
Allblacks has built an audience of 2.9M followers on Instagram over 10,196 posts as a Home & DIY account.
Allblacks's 0.44% engagement rate is above the median of 0.38% among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Roughly one in 133 likes comes with a comment, an audience that mostly engages through likes.
Lately Allblacks has been publishing less than one post per week.
The account follows just 480 others against 2.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$10,000–$19,000
Based on 2.9M followers and a 0.44% engagement rate, a single sponsored post by Allblacks is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Allblacks | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.38% |
| Average likes | 12,449 | 13,700 |
| Average comments | 93 | 139 |
| Posts per week | 0.62 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Allblacks | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.56% |
| Average likes | 12,449 | 14,833 |
| Average comments | 93 | 158 |
| Posts per week | 0.62 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
All Blacks is a verified home & diy brand based in France on Instagram, with 2.9M followers.
All Blacks posts on Instagram as @allblacks.
All Blacks has 2,864,304 followers on Instagram (2.9M) as of Apr 24, 2026.
All Blacks's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is above the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by All Blacks average 12,449 likes and 93 comments.
All Blacks posts less than once a week on average.
All Blacks is registered as a business account on Instagram and is verified.
All Blacks is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 10,196 posts.
All Blacks's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
10,196
93
Posts / Week
0.62
Growth Score
8.8 / 100
Follower Ratio
5967.3×
Engagement
0.03%
Yes. All Blacks carries the blue verified badge on Instagram.
A sponsored post from All Blacks is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
