@
Brand
The official home of All Blacks Rugby 🇳🇿 Next Test: 🏟️All Blacks v France 🗓️Sat 04 July, Christchurch
Audience
Browse top profilesFollowers
2.9M
Following
480
Total Posts
Engagement & Performance
Engagement Rate
0.44%
Avg Likes
12,449
Avg Comments
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Data last updated: Apr 24, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
