#sports on Instagram, hashtag stats & best tags
8,728 creators in the InstME index post about sports. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #sports.
#sports hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
8,728
Average followers
300,842
Median: 18,518
Average engagement rate
8.07%
Median: 2.30%
Average likes per post
8,121
Median: 491
Average comments per post
282
Median: 15
Average posts per month
22.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #sports
Top countries
Share of creators with a known country
- United States43.6%
- United Kingdom7.2%
- Indonesia4.5%
- France4.1%
- India3.8%
- Australia3.5%
- Germany3%
- Brazil2.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English80.3%
- Indonesian6.2%
- French5.7%
- German4.2%
- Portuguese3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Fitness19.2%
- Tech13.5%
- Automotive9.1%
- Gaming7.8%
- Art6.7%
- Sports6%
- Business5.2%
- Music4.2%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly men
Roughly 32% women / 68% men.
Modeled from the fitness, tech, automotive creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #sports
8,728 creators in the InstME index mention Sports in their profile.
Sports Direct Football
@sportsdirectfootball
Followers
1.7M
Engagement
1.15%
Sportschau
@sportschau
Followers
825.3K
Engagement
0%
Brandon Zingale
@brandonzingale
Followers
787.8K
Engagement
0%
FOX Baltimore
@foxbaltimore
Followers
184.6K
Engagement
0.06%
HE Creative | Music Art & Illustration
@hecreative
Followers
149.1K
Engagement
1.16%
WKRN - News 2
@wkrntv
Followers
63.9K
Engagement
2.21%
Cj Washam
@fitwithcj
Followers
52.4K
Engagement
2.16%
Playoffs Sports Lounge
@playoffsny
Followers
42K
Engagement
0.04%
Go Round Rock
@goroundrock
Followers
38.7K
Engagement
0.37%
Joshua Mellin
@joshuamellin
Followers
32.1K
Engagement
26.41%
Jessica Marie Rose Leggio
@runpainfree
Followers
30.2K
Engagement
0.05%
Stichiz
@stichiz
Followers
29.1K
Engagement
1.4%
Tips for using #sports
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 22.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#sports hashtag FAQ
How many Instagram influencers use #sports?
8,728 public Instagram creators with 1,000+ followers in the InstME index use sports in their profile or content category.
What is a good engagement rate for #sports posts?
The median engagement rate across #sports creators is 2.30%, and the average is 8.07%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #sports?
Use 20–30 hashtags per post, mixing broad tags like #sports with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #sports creators post from?
The largest share post from United States (43.6%), United Kingdom (7.2%), Indonesia (4.5%), based on the #sports creators in the index with a known country.
Find creators who already post about Sports
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.