Followers
1.7M
Following
827
Total Posts
Engagement Rate
1.15%
Avg Likes
19,794
Avg Comments
Sports Direct Football is a verified Sports brand on Instagram, tracked in the InstME index with 1.7M followers. The account has published 7,864 posts, currently around 2 posts a week. Engagement runs at 1.15%, or about 19,794 likes and 135 comments per post.
The Sports account Sportsdirectfootball has posted 7,864 times on Instagram and drawn 1.7M followers.
Sportsdirectfootball's 1.15% engagement rate is above the median of 1.05% among Sports accounts with over 1M followers, measured across 107 accounts in the InstME index.
Followers weigh in with a comment about every 146 likes, an audience that mostly engages through likes.
Sportsdirectfootball's output runs to about one post per week.
The account follows just 827 others against 1.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,000–$13,000
Based on 1.7M followers and a 1.15% engagement rate, a single sponsored post by Sportsdirectfootball is worth an estimated $7,000–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Sportsdirectfootball | Cohort median |
|---|---|---|
| Engagement rate | 1.15% | 1.05% |
| Average likes | 19,794 | 29,326 |
| Average comments | 135 | 353 |
| Posts per week | 1.95 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sports Direct Football is a verified sports brand on Instagram, with 1.7M followers.
Sports Direct Football posts on Instagram as @sportsdirectfootball.
Sports Direct Football has 1,737,436 followers on Instagram (1.7M) as of Jul 15, 2026.
Sports Direct Football's engagement rate is 1.15%, calculated from average likes and comments per post relative to followers. That is above the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Sports Direct Football average 19,794 likes and 135 comments.
Sports Direct Football posts about 2 times per week on average.
Sports Direct Football is registered as a business account on Instagram and is verified.
Sports Direct Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 7,864 posts.
7,864
135
Posts / Week
1.95
Growth Score
23 / 100
Follower Ratio
2100.9×
Engagement
0.03%
Yes. Sports Direct Football carries the blue verified badge on Instagram.
A sponsored post from Sports Direct Football is estimated at $7,000 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
