🌻 The Home of Styling, Organising + Cleaning 📖 Bestselling Author ‘The Dream Clean’ + ‘The Fair Share’ 💕 Mum of 2 📧
Followers
3M
Following
983
Total Posts
Engagement Rate
0.25%
Avg Likes
7,343
Avg Comments
Chantel Mila runs a verified Home & DIY creator account with 3M followers on Instagram. The account has published 1,194 posts, currently less than one post a week. Posts average 7,343 likes and 64 comments, an engagement rate of 0.25%.
Mama_mila_au is a Home & DIY account whose 1,194 posts have grown a following of 3M on Instagram.
Benchmarked against 110 Home & DIY accounts with over 1M followers, Mama_mila_au posts a 0.25% engagement rate that is below the median of 0.38%.
One comment lands for every 115 likes, which reads as an audience that mostly engages through likes.
Lately Mama_mila_au has been publishing less than one post per week.
At 88/100 on audience quality, Mama_mila_au carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
With 3M followers but only 983 accounts followed back, Mama_mila_au shows the ratio of a well-established account.
Estimated sponsored-post value
$10,000–$19,000
Based on 3M followers and a 0.25% engagement rate, a single sponsored post by Mama_mila_au is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mama_mila_au | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.38% |
| Average likes | 7,343 | 13,700 |
| Average comments | 64 | 139 |
| Posts per week | 0.08 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Chantel Mila is a verified home & diy creator on Instagram, with 3M followers.
Chantel Mila posts on Instagram as @mama_mila_au.
Chantel Mila has 2,999,695 followers on Instagram (3M) as of Jul 14, 2026.
Chantel Mila's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Chantel Mila average 7,343 likes and 64 comments.
Chantel Mila posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Chantel Mila's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Chantel Mila is registered as a creator account on Instagram and is verified.
Chantel Mila is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,194 posts.
1,194
64
Posts / Week
0.08
Growth Score
5 / 100
Audience Score
88 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.03%
Yes. Chantel Mila carries the blue verified badge on Instagram.
A sponsored post from Chantel Mila is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
