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5.7M
Following
1.2K
Total Posts
Engagement Rate
0.06%
Avg Likes
3,063
Avg Comments
Hgtv is a verified business account. The account has built 5.7M followers on Instagram. Hgtv has shared 19,341 posts to date, currently around 29 posts a week. Engagement runs at 0.06%, or about 3,063 likes and 104 comments per post.
The business account Hgtv has posted 19,341 times on Instagram and drawn 5.7M followers.
Each post from Hgtv averages 3,063 likes and 104 comments, or about one interaction per 1,790 followers.
Followers weigh in with a comment about every 29 likes, a healthy amount of conversation.
Lately Hgtv has been publishing about 29 posts per week, more than one per day.
The account follows just 1,201 others against 5.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.7M followers and a 0.06% engagement rate, a single sponsored post by Hgtv is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hgtv | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 3,063 | 25,711 |
| Average comments | 104 | 376 |
| Posts per week | 29.17 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hgtv is a verified Instagram brand on Instagram, with 5.7M followers.
Hgtv has 5,671,194 followers on Instagram (5.7M) as of Jul 15, 2026.
Hgtv's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Hgtv average 3,063 likes and 104 comments.
Hgtv posts about 29 times per week on average.
Hgtv is registered as a business account on Instagram and is verified.
Yes. Hgtv carries the blue verified badge on Instagram.
A sponsored post from Hgtv is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
19,341
104
Posts / Week
29.17
Growth Score
1.2 / 100
Follower Ratio
4722.1×
Engagement
1.32%
