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Brooklinen runs a verified business account account based in United States with 396.1K followers on Instagram. The account has published 3,377 posts, currently less than one post a week. Typical posts draw 254 likes and 153 comments, putting engagement at 0.1%.
Brooklinen is a business account on Instagram with 396.1K followers and 3,377 published posts.
On average, Brooklinen's posts earn 254 likes and 153 comments, about one interaction per 974 followers.
One comment lands for every 2 likes, which reads as an unusually discussion-heavy audience.
Video content from Brooklinen draws about 27.4K views.
Posting frequency for Brooklinen sits at less than one post per week.
With 396.1K followers but only 584 accounts followed back, Brooklinen shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 396.1K followers and a 0.1% engagement rate, a single sponsored post by Brooklinen is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Brooklinen | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 254 | 2,985 |
| Average comments | 153 | 73 |
| Posts per week | 0.18 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Brooklinen | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.86% |
| Average likes | 254 | 2,003 |
| Average comments | 153 | 56 |
| Posts per week | 0.18 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Brooklinen is a verified Instagram brand based in United States on Instagram, with 396.1K followers.
Brooklinen has 396,145 followers on Instagram (396.1K) as of Jul 12, 2026.
Brooklinen's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Brooklinen average 254 likes and 153 comments.
Brooklinen posts less than once a week on average.
Brooklinen is registered as a business account on Instagram and is verified.
Brooklinen's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brooklinen carries the blue verified badge on Instagram.
A sponsored post from Brooklinen is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
153
Engagement
0.16%
