Brooklinen runs a verified Home & DIY brand account based in United States with 396.1K followers on Instagram. The account has published 3,377 posts, currently less than one post a week. Typical posts draw 254 likes and 153 comments, putting engagement at 0.1%.
Brooklinen is a Home & DIY account on Instagram with 396.1K followers and 3,377 published posts.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Brooklinen posts a 0.1% engagement rate that is in the bottom quarter (median: 0.63%).
One comment lands for every 2 likes, which reads as an unusually discussion-heavy audience.
Video content from Brooklinen draws about 27.4K views.
Posting frequency for Brooklinen sits at less than one post per week.
Brooklinen comes in at 64/100 for audience quality, with 30% of followers estimated low-quality or inactive, a solid result.
With 396.1K followers but only 584 accounts followed back, Brooklinen shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 396.1K followers and a 0.1% engagement rate, a single sponsored post by Brooklinen is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Brooklinen | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.63% |
| Average likes | 254 | 1,415 |
| Average comments | 153 | 30 |
| Posts per week | 0.18 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Brooklinen | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.57% |
| Average likes | 254 | 1,003 |
| Average comments | 153 | 26 |
| Posts per week | 0.18 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Brooklinen is a verified home & diy brand based in United States on Instagram, with 396.1K followers.
Brooklinen has 396,145 followers on Instagram (396.1K) as of Jul 12, 2026.
Brooklinen's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Brooklinen average 254 likes and 153 comments.
Brooklinen posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Brooklinen's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Brooklinen is registered as a business account on Instagram and is verified.
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Outreach This Creator For Freelikeshop.me/brooklinenTotal Posts
3,377
Avg Comments
153
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.08%
Brooklinen is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,377 posts.
Brooklinen's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brooklinen carries the blue verified badge on Instagram.
A sponsored post from Brooklinen is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
