Unfolding Bharat! Travel series by @officialpeopleofindia Culture, history, food and people. Currently 🎥: J&K | Mumbai ✉️:
On Instagram, Swades by POI is a verified Food creator with an audience of 613.3K. Content spans food and travel. To date Swades by POI has posted 686 times, currently less than one post a week. Posts average 89,458 likes and 336 comments, an engagement rate of 14.64%.
Swades_poi shows up in the InstME index as a Food account, 613.3K followers, 686 posts.
Swades_poi has an engagement rate of 14.64%, which is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
For roughly every 267 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Swades_poi has published less than one post per week.
InstME's audience-quality checks score Swades_poi at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Swades_poi follows only 8 accounts while being followed by 613.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,600–$16,000
Based on 613.3K followers and a 14.64% engagement rate, a single sponsored post by Swades_poi is worth an estimated $8,600–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Swades_poi | Cohort median |
|---|---|---|
| Engagement rate | 14.64% | 0.74% |
| Average likes | 89,458 | 1,665 |
| Average comments | 336 | 54 |
| Posts per week | 0.14 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Swades by POI is a verified food creator on Instagram, with 613.3K followers.
Swades by POI posts on Instagram as @swades_poi.
Swades by POI has 613,335 followers on Instagram (613.3K) as of Sep 11, 2026.
Swades by POI's engagement rate is 14.64%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Swades by POI average 89,458 likes and 336 comments.
Swades by POI posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Swades by POI's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Swades by POI is registered as a creator account on Instagram and is verified.
Swades by POI is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 686 posts.
Total Posts
686
Avg Comments
336
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
Engagement
0.59%
Yes. Swades by POI carries the blue verified badge on Instagram.
A sponsored post from Swades by POI is estimated at $8,600 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
