Unfolding Bharat! Travel series by @officialpeopleofindia Culture, history, food and people. City Talks, Tales & Frames ✉️:
Followers
622.1K
Following
6
Total Posts
Engagement Rate
18.66%
Avg Likes
115,732
Avg Comments
On Instagram, Swades by POI is a verified Travel brand with an audience of 622.1K. Content spans travel and food. To date Swades by POI has posted 598 times, currently less than one post a week. Posts average 115,732 likes and 318 comments, an engagement rate of 18.66%.
Swades_poi shows up in the InstME index as a Travel account, 622.1K followers, 598 posts.
Swades_poi has an engagement rate of 18.66%, which is in the top quarter (median: 0.92%) for Travel accounts with 100K–1M followers, based on 977 accounts in the InstME index.
For roughly every 363 likes there is one comment, an audience that mostly engages through likes.
Each video from Swades_poi averages 538.5K views, near 87% of its followers.
Over recent weeks, Swades_poi has published less than one post per week.
Swades_poi follows only 6 accounts while being followed by 622.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,700–$16,000
Based on 622.1K followers and a 18.66% engagement rate, a single sponsored post by Swades_poi is worth an estimated $8,700–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Food
| Metric | Swades_poi | Cohort median |
|---|---|---|
| Engagement rate | 18.66% | 0.92% |
| Average likes | 115,732 | 1,974 |
| Average comments | 318 | 53 |
| Posts per week | 0.11 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Swades by POI is a verified travel brand on Instagram, with 622.1K followers.
Swades by POI posts on Instagram as @swades_poi.
Swades by POI has 622,069 followers on Instagram (622.1K) as of Mar 29, 2026.
Swades by POI's engagement rate is 18.66%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Swades by POI average 115,732 likes and 318 comments.
Swades by POI posts less than once a week on average.
Swades by POI is registered as a business account on Instagram and is verified.
Swades by POI is categorized as a travel and food account in the InstME index, based on the profile's bio and Instagram category across 598 posts.
Yes. Swades by POI carries the blue verified badge on Instagram.
598
318
Avg Views
538,458
Posts / Week
0.11
Growth Score
100 / 100
1.6M
Engagement
0.28%
A sponsored post from Swades by POI is estimated at $8,700 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
