Alton Brown is a verified Food brand, with 1.8M followers on Instagram. To date Alton Brown has posted 2,652 times, currently less than one post a week. Posts average 55,693 likes and 1,010 comments, an engagement rate of 3.18%.
Altonbrown's Instagram presence spans 2,652 posts and 1.8M followers, profiling it as a Food account.
Altonbrown has an engagement rate of 3.18%, which is in the top quarter (median: 0.98%) for Food accounts with over 1M followers, based on 352 accounts in the InstME index.
At one comment per 55 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Altonbrown has published less than one post per week.
InstME's audience-quality checks score Altonbrown at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Altonbrown follows only 4,009 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$20,000–$37,000
Based on 1.8M followers and a 3.18% engagement rate, a single sponsored post by Altonbrown is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Altonbrown | Cohort median |
|---|---|---|
| Engagement rate | 3.18% | 0.98% |
| Average likes | 55,693 | 18,542 |
| Average comments | 1,010 | 332 |
| Posts per week | 0.54 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Alton Brown is a verified food brand on Instagram, with 1.8M followers.
Alton Brown posts on Instagram as @altonbrown.
Alton Brown has 1,781,934 followers on Instagram (1.8M) as of Sep 26, 2026.
Alton Brown's engagement rate is 3.18%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Alton Brown average 55,693 likes and 1,010 comments.
Alton Brown posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Alton Brown's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,652
Avg Comments
1,010
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0%
Alton Brown is registered as a business account on Instagram and is verified.
Alton Brown is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,652 posts.
Yes. Alton Brown carries the blue verified badge on Instagram.
A sponsored post from Alton Brown is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.