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On Instagram, People of India is a verified Business brand based in India with an audience of 3.2M. The account has published 2,822 posts, currently less than one post a week. Posts average 55,901 likes and 1,197 comments, an engagement rate of 1.78%.
Officialpeopleofindia operates a Business account on Instagram, pairing 3.2M followers with 2,822 posts.
Officialpeopleofindia records a 1.78% engagement rate, above the median of 1.08% for the 575 Business accounts with over 1M followers tracked in the InstME index.
For roughly every 47 likes there is one comment, a healthy amount of conversation.
Officialpeopleofindia's recent cadence works out to less than one post per week.
Officialpeopleofindia keeps its following list short (10) relative to 3.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$20,000–$37,000
Based on 3.2M followers and a 1.78% engagement rate, a single sponsored post by Officialpeopleofindia is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Officialpeopleofindia | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 1.08% |
| Average likes | 55,901 | 29,775 |
| Average comments | 1,197 | 402 |
| Posts per week | 0.52 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officialpeopleofindia | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 0.97% |
| Average likes | 55,901 | 33,444 |
| Average comments | 1,197 | 257 |
| Posts per week | 0.52 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
People of India is a verified business brand based in India on Instagram, with 3.2M followers.
People of India posts on Instagram as @officialpeopleofindia.
People of India has 3,210,408 followers on Instagram (3.2M) as of Sep 11, 2026.
People of India's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by People of India average 55,901 likes and 1,197 comments.
People of India posts less than once a week on average.
People of India is registered as a business account on Instagram and is verified.
People of India is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,822 posts.
People of India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,822
Avg Comments
1,197
Engagement
0.96%
Yes. People of India carries the blue verified badge on Instagram.
A sponsored post from People of India is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
