Who are the most followed Indian Instagram creators?

Top Indian accounts include Bollywood actors like Priyanka Chopra, Deepika Padukone, and Alia Bhatt, alongside cricket stars like Virat Kohli, who ranks among the most-followed athletes globally.

What content categories are growing fastest in India on Instagram?

Food, lifestyle, cricket content, regional language entertainment, and business/entrepreneurship content are among the fastest-growing.

Is influencer marketing well developed in India?

Rapidly so. India's influencer marketing industry has grown to over $1 billion annually, with strong investment from beauty, FMCG, fintech, OTT, and e-commerce companies.

What language do Indian creators primarily use on Instagram?

English and Hindi are most common, but regional language content in Tamil, Telugu, Malayalam, Kannada, Bengali, and Marathi is rapidly growing.

Top India Creators Instagram Profiles

Top Instagram creators based in or associated with India.

21 unlocked

Couple of thousands more with sign up

3.4M

Avg. followers (top 21)

NaN%

Avg. engagement (top 21)

Team India

@indiancricketteam

Followers

39M

Engagement

0.00%

Brand

Ashton Hall

@ashtonhall

Followers

18.4M

Engagement

8.85%

Influencer

Reel creator

OnePlus India

@oneplus_india

Followers

4.3M

Engagement

0.00%

Brand

FilterCopy

@filtercopy

Followers

4.1M

Engagement

0.00%

Brand

I.I.M.U.N.

@iimunofficial

Followers

1.1M

Engagement

0.00%

Influencer

Sephora India

@sephora_india

Followers

789.7K

Engagement

0.02%

Brand

Learn by KK Create

@learn.kkcreate

Followers

703.3K

Engagement

0.00%

Influencer

Aevy • Learn Video Mastery

@aevyvideoschool

Followers

546.5K

Engagement

0.00%

Influencer

Amiett Kumar | Readers Books Club

@readersbooksclub

Followers

411.8K

Engagement

0.14%

Influencer

Sheru Classic

@sheruclassic

Followers

352.8K

Engagement

0.00%

Brand

Ed-a-Mamma

@edamamma

Followers

311K

Engagement

0.00%

Brand

Yoga & Meditation YTT | House of Om (Bali • India • Thailand)

@houseofom.bali

Followers

261.1K

Engagement

0.00%

Brand

Nistha Tripathi | CS@UIUC, MBA@NYU, WallSt

@scholarstrategy

Followers

167.8K

Engagement

0.67%

Brand

Product/service

India Bike Week

@indiabikeweek

Followers

134.3K

Engagement

0.00%

Brand

CWE

@cwewrestlingacademy

Followers

124.2K

Engagement

0.00%

Influencer

Rohit Gupta

@rohitguptafit

Followers

104.6K

Engagement

0.00%

Influencer

BangtanINDIA | BTSINDIA

@btsindiaofficial

Followers

98.8K

Engagement

1.88%

Influencer

Fan Page

Starelabs®

@starelabs

Followers

98.5K

Engagement

0.02%

Brand

Shopping & retail

Olay India

@olayindia

Followers

97.9K

Engagement

10.17%

Brand

Personal Goods & General Merchandise Stores

kourtney turner

@court_with_a_k

Followers

93.1K

Engagement

4.90%

Influencer

Diksha Bothra

@dikshabothra20

Followers

83.9K

Engagement

0.00%

Brand

Couple of thousands more profiles available

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About India Creators on Instagram

India is one of Instagram's fastest-growing and most engaged user bases. With over 300 million users, India's creator ecosystem spans Bollywood celebrities with massive fan followings, cricket stars with hundreds of millions of followers, rapidly growing food and lifestyle influencers, and a booming D2C brand scene.

Indian creators are notable for particularly high engagement rates compared to global averages. The blend of celebrity culture (Bollywood, cricket), regional language content, and urban lifestyle aspiration creates diverse audience pockets.

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