#travel on Instagram, hashtag stats & best tags
16,479 creators in the InstME index post about travel. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #travel.
#travel hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
16,479
Average followers
106,136
Median: 15,473
Average engagement rate
12.76%
Median: 3.11%
Average likes per post
6,843
Median: 397
Average comments per post
91
Median: 23
Average posts per month
7.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #travel
Top countries
Share of creators with a known country
- United States32.8%
- India8.6%
- United Kingdom8%
- Nigeria6.2%
- Australia3.8%
- Indonesia3.3%
- Canada3.2%
- Italy3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.8%
- Indonesian4.9%
- Italian4.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Travel47%
- Lifestyle9.2%
- Fashion8.8%
- Food8.3%
- Beauty7.1%
- Photography4.6%
- Fitness4.4%
- Music3%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 58% women / 42% men.
Modeled from the travel, lifestyle, fashion creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #travel
16,479 creators in the InstME index mention Travel in their profile.
ॐ🧿Carolina Sandoval🧿ॐ
@venenosandoval
Followers
3.4M
Engagement
0.04%
TRAVEL AWESOME
@travelawesome
Followers
1.9M
Engagement
4.96%
Shilpa Kataria Singh
@shillpakatariasingh
Followers
1M
Engagement
0.11%
ABDEEL | Travel Blogger
@viajeropeligro
Followers
776.3K
Engagement
2.48%
Andrea
@dreanicoleee
Followers
764.5K
Engagement
5.45%
Sarah Adekola
@millennialwealthsarah
Followers
660.6K
Engagement
0%
Piyali Toshniwal | Lifestyle Fashion Beauty & Travel
@piyali_toshniwal
Followers
631.2K
Engagement
4.66%
Safwan Ahmedmia
@supersaf
Followers
622.9K
Engagement
0%
Travel community
@travelerschoise
Followers
614.6K
Engagement
0.03%
Barbora | Travel & Fashion
@fashioninmysoul
Followers
600.8K
Engagement
0.01%
Lex P
@lex_p_
Followers
582.2K
Engagement
3.06%
Kimmy Nagpal
@kimmynagpal3
Followers
567K
Engagement
3.9%
Hashtags to use with #travel
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #travel
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#travel hashtag FAQ
How many Instagram influencers use #travel?
16,479 public Instagram creators with 1,000+ followers in the InstME index use travel in their profile or content category.
What is a good engagement rate for #travel posts?
The median engagement rate across #travel creators is 3.11%, and the average is 12.76%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #travel?
Use 20–30 hashtags per post, mixing broad tags like #travel with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #travel creators post from?
The largest share post from United States (32.8%), India (8.6%), United Kingdom (8%), based on the #travel creators in the index with a known country.
Find creators who already post about Travel
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.