#travel on Instagram, hashtag stats & best tags
9,910 creators in the InstME index post about travel. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #travel.
#travel hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
9,910
Average followers
118,272
Median: 16,634
Average engagement rate
9.07%
Median: 2.31%
Average likes per post
6,880
Median: 279
Average comments per post
90
Median: 22
Average posts per month
6.8
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #travel
Top countries
Share of creators with a known country
- United States38.9%
- Nigeria8.8%
- United Kingdom8.5%
- India5.1%
- Australia4.2%
- Canada3.6%
- Indonesia2.9%
- Italy2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English92.5%
- Indonesian3.8%
- Italian3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Travel48.8%
- Fashion9.7%
- Beauty8.9%
- Food7.2%
- Lifestyle5.6%
- Photography5.6%
- Fitness3.4%
- Music3.3%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 58% women / 42% men.
Modeled from the travel, fashion, beauty creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #travel
9,910 creators in the InstME index mention Travel in their profile.
Andrea
@dreanicoleee
Followers
764.5K
Engagement
5.45%
Sarah Adekola
@millennialwealthsarah
Followers
660.6K
Engagement
0%
Safwan Ahmedmia
@supersaf
Followers
622.9K
Engagement
0%
Lex P
@lex_p_
Followers
582.2K
Engagement
3.06%
Diego González Rivas
@dieguinidoc
Followers
500.5K
Engagement
5.66%
Eric McCormack
@eric_mccormack
Followers
413.9K
Engagement
1.07%
Jade Mountain
@jademountainstlucia
Followers
359.8K
Engagement
0.01%
Chef“JR”Robinson
@mrcheffito
Followers
285.2K
Engagement
0.1%
Travel Wisconsin
@travelwisconsin
Followers
226.3K
Engagement
0.53%
Travel Alaska
@travelalaska
Followers
215.7K
Engagement
0.18%
Karla Lu
@thepolymathmom
Followers
186.1K
Engagement
0%
Emma Lambert
@luxefamilytravel
Followers
184.9K
Engagement
0%
Hashtags to use with #travel
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #travel
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 6.8 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#travel hashtag FAQ
How many Instagram influencers use #travel?
9,910 public Instagram creators with 1,000+ followers in the InstME index use travel in their profile or content category.
What is a good engagement rate for #travel posts?
The median engagement rate across #travel creators is 2.31%, and the average is 9.07%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #travel?
Use 20–30 hashtags per post, mixing broad tags like #travel with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #travel creators post from?
The largest share post from United States (38.9%), Nigeria (8.8%), United Kingdom (8.5%), based on the #travel creators in the index with a known country.
Find creators who already post about Travel
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.