psa chipotle honey chicken is back 4/28
Followers
1.8M
Following
359
Total Posts
Engagement Rate
1.56%
Avg Likes
27,120
Avg Comments
Chipotle is a verified Food brand, with 1.8M followers on Instagram. To date Chipotle has posted 912 times, currently around 5 posts a week. Typical posts draw 27,120 likes and 401 comments, putting engagement at 1.56%.
Chipotle operates a Food account on Instagram, pairing 1.8M followers with 912 posts.
Against 352 Food accounts with over 1M followers in the InstME index, Chipotle's 1.56% engagement rate lands above the median of 0.98%.
At one comment per 68 likes, the ratio points to an audience that mostly engages through likes.
Chipotle's recent cadence works out to about 5 posts per week.
Chipotle keeps its following list short (359) relative to 1.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,600–$18,000
Based on 1.8M followers and a 1.56% engagement rate, a single sponsored post by Chipotle is worth an estimated $9,600–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Chipotle | Cohort median |
|---|---|---|
| Engagement rate | 1.56% | 0.98% |
| Average likes | 27,120 | 18,542 |
| Average comments | 401 | 332 |
| Posts per week | 4.67 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Chipotle is a verified food brand on Instagram, with 1.8M followers.
Chipotle has 1,762,823 followers on Instagram (1.8M) as of Apr 28, 2026.
Chipotle's engagement rate is 1.56%, calculated from average likes and comments per post relative to followers. That is above the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Chipotle average 27,120 likes and 401 comments.
Chipotle posts about 5 times per week on average.
Chipotle is registered as a business account on Instagram and is verified.
Chipotle is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 912 posts.
Yes. Chipotle carries the blue verified badge on Instagram.
A sponsored post from Chipotle is estimated at $9,600 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
912
401
Posts / Week
4.67
Growth Score
31.2 / 100
Follower Ratio
4910.4×
Engagement
4.35%
