Followers
1.8M
Following
727
Total Posts
Engagement Rate
0.84%
Avg Likes
14,636
Avg Comments
Reaching 1.8M followers on Instagram, Baked by Melissa is a verified business account based in United States. The account has published 4,957 posts, currently around 8 posts a week. Typical posts draw 14,636 likes and 388 comments, putting engagement at 0.84%.
Tracked in the InstME index, Bakedbymelissa is a business account with 1.8M followers and a back catalogue of 4,957 posts.
A typical post by Bakedbymelissa collects about 14,636 likes and 388 comments, roughly one interaction for every 119 followers.
The audience comments once per 38 likes on average, a healthy amount of conversation.
Bakedbymelissa keeps a posting cadence of about 8 posts per week, more than one per day.
Bakedbymelissa keeps its following list short (727) relative to 1.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,200–$12,000
Based on 1.8M followers and a 0.84% engagement rate, a single sponsored post by Bakedbymelissa is worth an estimated $6,200–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bakedbymelissa | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.02% |
| Average likes | 14,636 | 25,711 |
| Average comments | 388 | 376 |
| Posts per week | 7.64 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bakedbymelissa | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 0.81% |
| Average likes | 14,636 | 19,158 |
| Average comments | 388 | 344 |
| Posts per week | 7.64 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Baked by Melissa is a verified Instagram brand based in United States on Instagram, with 1.8M followers.
Baked by Melissa posts on Instagram as @bakedbymelissa.
Baked by Melissa has 1,783,808 followers on Instagram (1.8M) as of Jul 15, 2026.
Baked by Melissa's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers.
Posts by Baked by Melissa average 14,636 likes and 388 comments.
Baked by Melissa posts about 8 times per week on average.
Baked by Melissa is registered as a business account on Instagram and is verified.
Baked by Melissa's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Baked by Melissa carries the blue verified badge on Instagram.
4,957
388
Posts / Week
7.64
Growth Score
16.8 / 100
Follower Ratio
2453.7×
Engagement
7.73%
A sponsored post from Baked by Melissa is estimated at $6,200 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
