Champions of adding sparkle and fun to any occasion.🧁✨ Tag #WiltonCakes for a chance to be featured.
Followers
3M
Following
1.9K
Total Posts
Engagement Rate
0.14%
Avg Likes
4,261
Avg Comments
On Instagram, Wilton Cake Decorating is a verified business account based in United States with an audience of 3M. Wilton Cake Decorating has shared 8,643 posts to date, currently less than one post a week. Typical posts draw 4,261 likes and 36 comments, putting engagement at 0.14%.
Wiltoncakes operates a business account on Instagram, pairing 3M followers with 8,643 posts.
Typical engagement for Wiltoncakes runs to 4,261 likes and 36 comments a post, one interaction per 692 followers.
The audience comments once per 118 likes on average, an audience that mostly engages through likes.
Over recent weeks, Wiltoncakes has published less than one post per week.
InstME estimates 10% of Wiltoncakes's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Wiltoncakes keeps its following list short (1,927) relative to 3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$10,000–$19,000
Based on 3M followers and a 0.14% engagement rate, a single sponsored post by Wiltoncakes is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Wiltoncakes | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 4,261 | 25,711 |
| Average comments | 36 | 376 |
| Posts per week | 0.12 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wiltoncakes | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.81% |
| Average likes | 4,261 | 19,158 |
| Average comments | 36 | 344 |
| Posts per week | 0.12 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Wilton Cake Decorating is a verified Instagram brand based in United States on Instagram, with 3M followers.
Wilton Cake Decorating posts on Instagram as @wiltoncakes.
Wilton Cake Decorating has 2,971,982 followers on Instagram (3M) as of Jul 15, 2026.
Wilton Cake Decorating's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Wilton Cake Decorating average 4,261 likes and 36 comments.
Wilton Cake Decorating posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Wilton Cake Decorating's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Wilton Cake Decorating is registered as a business account on Instagram and is verified.
8,643
36
Posts / Week
0.12
Growth Score
2.8 / 100
Audience Score
88 / 100
Engagement
1.81%
Wilton Cake Decorating's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Wilton Cake Decorating carries the blue verified badge on Instagram.
A sponsored post from Wilton Cake Decorating is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
