We’re the place to discover new flavors, new favorites & new ideas, whatever those might be. Tag your food obsession with .
Followers
3.1M
Following
555
Total Posts
Engagement Rate
0.04%
Avg Likes
1,121
Avg Comments
On Instagram, Whole Foods Market is a verified Food brand based in United States with an audience of 3.1M. Whole Foods Market has shared 1,717 posts to date, currently around 2 posts a week. Posts average 1,121 likes and 56 comments, an engagement rate of 0.04%.
On Instagram, Wholefoods runs a Food account that has published 1,717 posts and gathered 3.1M followers.
For Food accounts with over 1M followers, Wholefoods's 0.04% engagement rate is in the bottom quarter (median: 0.98%), a read from 352 accounts in the InstME index.
At one comment per 20 likes, the ratio points to a healthy amount of conversation.
In recent weeks Wholefoods has kept to about 2 posts per week.
Wholefoods follows only 555 accounts while being followed by 3.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.04% engagement rate, a single sponsored post by Wholefoods is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Wholefoods | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.98% |
| Average likes | 1,121 | 18,542 |
| Average comments | 56 | 332 |
| Posts per week | 2.4 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wholefoods | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.29% |
| Average likes | 1,121 | 23,995 |
| Average comments | 56 | 480 |
| Posts per week | 2.4 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Whole Foods Market is a verified food brand based in United States on Instagram, with 3.1M followers.
Whole Foods Market posts on Instagram as @wholefoods.
Whole Foods Market has 3,134,843 followers on Instagram (3.1M) as of Apr 23, 2026.
Whole Foods Market's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Whole Foods Market average 1,121 likes and 56 comments.
Whole Foods Market posts about 2 times per week on average.
Whole Foods Market is registered as a business account on Instagram and is verified.
Whole Foods Market is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,717 posts.
1,717
56
Posts / Week
2.4
Growth Score
0.8 / 100
Follower Ratio
5648.4×
Engagement
0%
Whole Foods Market's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Whole Foods Market carries the blue verified badge on Instagram.
A sponsored post from Whole Foods Market is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
