by Grace through Faith ✝️ “In The Dark” & “I Said I Love You First...And You Said It Back” Out Founder @rarebeauty Founder/CIO
Followers
404.8M
Following
364
Total Posts
Engagement Rate
0.57%
Avg Likes
2,289,351
Avg Comments
Reaching 404.8M followers on Instagram, Selena Gomez is a verified Music creator. The account posts mainly around music and business topics. To date Selena Gomez has posted 2,176 times, currently less than one post a week. Typical posts draw 2,289,351 likes and 9,261 comments, putting engagement at 0.57%.
On Instagram, Selenagomez runs a Music account that has published 2,176 posts and gathered 404.8M followers.
For Music accounts with over 1M followers, Selenagomez's 0.57% engagement rate is below the median of 1.04%, a read from 1,001 accounts in the InstME index.
For roughly every 247 likes there is one comment, an audience that mostly engages through likes.
Selenagomez's recent cadence works out to less than one post per week.
Selenagomez follows only 364 accounts while being followed by 404.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400,000–$2,600,000
Based on 404.8M followers and a 0.57% engagement rate, a single sponsored post by Selenagomez is worth an estimated $1,400,000–$2,600,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Selenagomez | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.04% |
| Average likes | 2,289,351 | 25,754 |
| Average comments | 9,261 | 441 |
| Posts per week | 0.94 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Selena Gomez is a verified music creator on Instagram, with 404.8M followers.
Selena Gomez posts on Instagram as @selenagomez.
Selena Gomez has 404,837,224 followers on Instagram (404.8M) as of Jul 15, 2026.
Selena Gomez's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Selena Gomez average 2,289,351 likes and 9,261 comments.
Selena Gomez posts less than once a week on average.
Selena Gomez is registered as a creator account on Instagram and is verified.
Selena Gomez is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 2,176 posts.
Yes. Selena Gomez carries the blue verified badge on Instagram.
2,176
9,261
Posts / Week
0.94
Growth Score
11.4 / 100
Follower Ratio
1112190.2×
Engagement
1.02%
A sponsored post from Selena Gomez is estimated at $1,400,000 to $2,600,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
