Made to feel good in. @sephora
Followers
8.6M
Following
409
Total Posts
Engagement Rate
0.91%
Avg Likes
76,225
Avg Comments
Rare Beauty by Selena Gomez is a verified Beauty brand, with 8.6M followers on Instagram. To date Rare Beauty by Selena Gomez has posted 5,026 times, currently less than one post a week. Typical posts draw 76,225 likes and 1,797 comments, putting engagement at 0.91%.
Tracked in the InstME index, Rarebeauty is a Beauty account with 8.6M followers and a back catalogue of 5,026 posts.
Rarebeauty records a 0.91% engagement rate, above the median of 0.32% for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
For roughly every 42 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Rarebeauty has published less than one post per week.
InstME's audience-quality checks score Rarebeauty at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Rarebeauty keeps its following list short (409) relative to 8.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$30,000–$56,000
Based on 8.6M followers and a 0.91% engagement rate, a single sponsored post by Rarebeauty is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rarebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.32% |
| Average likes | 76,225 | 6,917 |
| Average comments | 1,797 | 196 |
| Posts per week | 0.07 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Rare Beauty by Selena Gomez is a verified beauty brand on Instagram, with 8.6M followers.
Rare Beauty by Selena Gomez posts on Instagram as @rarebeauty.
Rare Beauty by Selena Gomez has 8,617,842 followers on Instagram (8.6M) as of Jul 15, 2026.
Rare Beauty by Selena Gomez's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Rare Beauty by Selena Gomez average 76,225 likes and 1,797 comments.
Rare Beauty by Selena Gomez posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rare Beauty by Selena Gomez's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rare Beauty by Selena Gomez is registered as a business account on Instagram and is verified.
5,026
1,797
Posts / Week
0.07
Growth Score
18.2 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.02%
Rare Beauty by Selena Gomez is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,026 posts.
Yes. Rare Beauty by Selena Gomez carries the blue verified badge on Instagram.
A sponsored post from Rare Beauty by Selena Gomez is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
