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Outreach This Creator For FreeKaty Perry runs a verified Music brand account with 201.2M followers on Instagram. Content spans music and tech. The account has published 2,701 posts, currently less than one post a week. Engagement runs at 0.1%, or about 196,918 likes and 4,417 comments per post.
Katyperry is a Music account on Instagram with 201.2M followers and 2,701 published posts.
Benchmarked against 1,001 Music accounts with over 1M followers, Katyperry posts a 0.1% engagement rate that is in the bottom quarter (median: 1.04%).
Comments arrive at about one per 45 likes, a sign of a healthy amount of conversation.
Video content from Katyperry draws about 384.1K views.
Katyperry's output runs to less than one post per week.
At 88/100 on audience quality, Katyperry carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
With 201.2M followers but only 840 accounts followed back, Katyperry shows the ratio of a well-established account.
Estimated sponsored-post value
$700,000–$1,300,000
Based on 201.2M followers and a 0.1% engagement rate, a single sponsored post by Katyperry is worth an estimated $700,000–$1,300,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Katyperry | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.04% |
| Average likes | 196,918 | 25,754 |
| Average comments | 4,417 | 441 |
| Posts per week | 0.56 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Katy Perry is a verified music brand on Instagram, with 201.2M followers.
Katy Perry posts on Instagram as @katyperry.
Katy Perry has 201,200,000 followers on Instagram (201.2M) as of Apr 9, 2026.
Katy Perry's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Katy Perry average 196,918 likes and 4,417 comments.
Katy Perry posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Katy Perry's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Katy Perry is registered as a business account on Instagram and is verified.
Katy Perry is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 2,701 posts.
Total Posts
2,701
Avg Comments
4,417
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
0.55%
Yes. Katy Perry carries the blue verified badge on Instagram.
A sponsored post from Katy Perry is estimated at $700,000 to $1,300,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
