Original song "I Knew It, I Knew You," for Toy Story 5, out now! ☁️
Outreach This Creator For FreeFollowers
273.8M
Following
0
Total Posts
Engagement Rate
1.55%
Avg Likes
4,232,854
Posts / Week
On Instagram, Taylor Swift is a verified Instagram creator with an audience of 273.8M. Taylor Swift has shared 708 posts to date, currently less than one post a week. Engagement runs at 1.55%, or about 4,232,854 likes per post.
With 273.8M followers across 708 posts, Taylorswift is one of the creator accounts tracked in the InstME index.
Posts by Taylorswift tend to gather 4,232,854 likes, about one interaction per 65 followers.
Taylorswift currently publishes less than one post per week.
Estimated sponsored-post value
$1,500,000–$2,800,000
Based on 273.8M followers and a 1.55% engagement rate, a single sponsored post by Taylorswift is worth an estimated $1,500,000–$2,800,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Taylorswift | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 1.02% |
| Average likes | 4,232,854 | 25,711 |
| Posts per week | 0.32 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Taylor Swift is a verified Instagram creator on Instagram, with 273.8M followers.
Taylor Swift posts on Instagram as @taylorswift.
Taylor Swift has 273,754,044 followers on Instagram (273.8M) as of Jul 15, 2026.
Taylor Swift's engagement rate is 1.55%, calculated from average likes and comments per post relative to followers.
Posts by Taylor Swift average 4,232,854 likes.
Taylor Swift posts less than once a week on average.
Taylor Swift is registered as a creator account on Instagram and is verified.
Yes. Taylor Swift carries the blue verified badge on Instagram.
A sponsored post from Taylor Swift is estimated at $1,500,000 to $2,800,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
708
0.32
Growth Score
31 / 100
Est. Post Value
$1.5M–$2.8M
Engagement
0.69%
