Followers
300M
Following
1
Total Posts
Engagement Rate
0.51%
Avg Likes
1,495,531
Avg Comments
Beyoncé runs a verified business account account with 300M followers on Instagram. Beyoncé has shared 2,442 posts to date, currently less than one post a week. Typical posts draw 1,495,531 likes and 35,415 comments, putting engagement at 0.51%.
Beyonce has built an audience of 300M followers on Instagram over 2,442 posts as a business account.
Beyonce's average post pulls 1,495,531 likes and 35,415 comments, roughly one interaction per 196 followers.
Roughly one in 42 likes comes with a comment, a healthy amount of conversation.
Beyonce maintains a rhythm of less than one post per week.
The account follows just 1 others against 300M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000,000–$1,900,000
Based on 300M followers and a 0.51% engagement rate, a single sponsored post by Beyonce is worth an estimated $1,000,000–$1,900,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Beyonce | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.02% |
| Average likes | 1,495,531 | 25,711 |
| Average comments | 35,415 | 376 |
| Posts per week | 0.52 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Beyoncé is a verified Instagram brand on Instagram, with 300M followers.
Beyoncé posts on Instagram as @beyonce.
Beyoncé has 299,954,821 followers on Instagram (300M) as of Jul 15, 2026.
Beyoncé's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers.
Posts by Beyoncé average 1,495,531 likes and 35,415 comments.
Beyoncé posts less than once a week on average.
Beyoncé is registered as a business account on Instagram and is verified.
Yes. Beyoncé carries the blue verified badge on Instagram.
A sponsored post from Beyoncé is estimated at $1,000,000 to $1,900,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,442
35,415
Posts / Week
0.52
Growth Score
10.2 / 100
Follower Ratio
299954821.0×
Engagement
0.01%
