A World of Fragrance. Scentbird is your fragrance destination—a single place to discover, explore, learn about, and experience scents just for you.
Followers
1M
Following
1.5K
Total Posts
Engagement Rate
0.1%
Avg Likes
376
Avg Comments
On Instagram, Scentbird is a verified Travel brand with an audience of 1M. The account posts mainly around travel and beauty topics. To date Scentbird has posted 1,934 times, currently around 9 posts a week. Typical posts draw 376 likes and 659 comments, putting engagement at 0.1%.
On Instagram, Scentbird runs a Travel account that has published 1,934 posts and gathered 1M followers.
Scentbird has an engagement rate of 0.1%, which is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers, based on 165 accounts in the InstME index.
Scentbird currently publishes about 9 posts per week, more than one per day.
Scentbird follows only 1,454 accounts while being followed by 1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,600–$6,700
Based on 1M followers and a 0.1% engagement rate, a single sponsored post by Scentbird is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Beauty
| Metric | Scentbird | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.74% |
| Average likes | 376 | 15,822 |
| Average comments | 659 | 167 |
| Posts per week | 8.54 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Scentbird is a verified travel brand on Instagram, with 1M followers.
Scentbird has 1,037,123 followers on Instagram (1M) as of Jul 13, 2026.
Scentbird's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Scentbird average 376 likes and 659 comments.
Scentbird posts about 9 times per week on average.
Scentbird is registered as a business account on Instagram and is verified.
Scentbird is categorized as a travel and beauty account in the InstME index, based on the profile's bio and Instagram category across 1,934 posts.
Yes. Scentbird carries the blue verified badge on Instagram.
A sponsored post from Scentbird is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,934
659
Posts / Week
8.54
Growth Score
2 / 100
Follower Ratio
713.3×
Engagement
0.02%
