The world’s premier destination for art and luxury. Follow along for daily news and updates on our auctions, private sales, events and more.
Followers
2.5M
Following
2.6K
Total Posts
Engagement Rate
0.05%
Avg Likes
1,359
Avg Comments
Sotheby's is a verified Travel brand on Instagram, tracked in the InstME index with 2.5M followers. Its posts sit across travel and tech. The account has published 11,473 posts, currently around 7 posts a week. Posts average 1,359 likes and 25 comments, an engagement rate of 0.05%.
Sothebys has built an audience of 2.5M followers on Instagram over 11,473 posts as a Travel account.
Sothebys's 0.05% engagement rate is in the bottom quarter (median: 0.74%) among Travel accounts with over 1M followers, measured across 165 accounts in the InstME index.
One comment lands for every 55 likes, which reads as a healthy amount of conversation.
Sothebys maintains a rhythm of about 7 posts per week.
The account follows just 2,630 others against 2.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,900–$17,000
Based on 2.5M followers and a 0.05% engagement rate, a single sponsored post by Sothebys is worth an estimated $8,900–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Sothebys | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 1,359 | 15,822 |
| Average comments | 25 | 167 |
| Posts per week | 6.84 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Sotheby's is a verified travel brand on Instagram, with 2.5M followers.
Sotheby's posts on Instagram as @sothebys.
Sotheby's has 2,542,768 followers on Instagram (2.5M) as of Jul 9, 2026.
Sotheby's's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Sotheby's average 1,359 likes and 25 comments.
Sotheby's posts about 7 times per week on average.
Sotheby's is registered as a business account on Instagram and is verified.
Sotheby's is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 11,473 posts.
Yes. Sotheby's carries the blue verified badge on Instagram.
11,473
25
Posts / Week
6.84
Growth Score
1 / 100
Follower Ratio
966.8×
Engagement
2.11%
A sponsored post from Sotheby's is estimated at $8,900 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
