The official account for and Friends! 🌈💕✨ Tap to shop and explore more 🛍 ⤵
Followers
3.8M
Following
269
Total Posts
Engagement Rate
0.82%
Avg Likes
31,254
Avg Comments
On Instagram, Sanrio is a verified Travel brand with an audience of 3.8M. Sanrio has shared 5,507 posts to date, currently less than one post a week. Engagement runs at 0.82%, or about 31,254 likes and 92 comments per post.
With 3.8M followers across 5,507 posts, Sanrio is one of the Travel accounts tracked in the InstME index.
Sanrio records a 0.82% engagement rate, above the median of 0.74% for the 165 Travel accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 341 to one, indicating an audience that mostly engages through likes.
Sanrio's recent cadence works out to less than one post per week.
InstME's checks rate Sanrio's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Sanrio keeps its following list short (269) relative to 3.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.82% engagement rate, a single sponsored post by Sanrio is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sanrio | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.74% |
| Average likes | 31,254 | 15,822 |
| Average comments | 92 | 167 |
| Posts per week | 0.67 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Sanrio is a verified travel brand on Instagram, with 3.8M followers.
Sanrio has 3,803,168 followers on Instagram (3.8M) as of Jul 10, 2026.
Sanrio's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Sanrio average 31,254 likes and 92 comments.
Sanrio posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sanrio's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sanrio is registered as a business account on Instagram and is verified.
Sanrio is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 5,507 posts.
Yes. Sanrio carries the blue verified badge on Instagram.
5,507
92
Posts / Week
0.67
Growth Score
16.4 / 100
Audience Score
100 / 100
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.35%
A sponsored post from Sanrio is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
