Explore 5,000 years of history from across the globe. Share your #MetMoment ✨
Followers
4.7M
Following
330
Total Posts
Engagement Rate
0.28%
Avg Likes
12,949
Avg Comments
On Instagram, The Metropolitan Museum of Art is a verified Travel brand with an audience of 4.7M. The account posts mainly around travel and art topics. The account has published 5,767 posts, currently around 7 posts a week. Engagement runs at 0.28%, or about 12,949 likes and 156 comments per post.
On Instagram, Metmuseum runs a Travel account that has published 5,767 posts and gathered 4.7M followers.
For Travel accounts with over 1M followers, Metmuseum's 0.28% engagement rate is below the median of 0.74%, a read from 165 accounts in the InstME index.
At one comment per 83 likes, the ratio points to an audience that mostly engages through likes.
On average, Metmuseum's video content earns 104K views.
In recent weeks Metmuseum has kept to about 7 posts per week.
Metmuseum follows only 330 accounts while being followed by 4.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$16,000–$30,000
Based on 4.7M followers and a 0.28% engagement rate, a single sponsored post by Metmuseum is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Art
| Metric | Metmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.74% |
| Average likes | 12,949 | 15,822 |
| Average comments | 156 | 167 |
| Posts per week | 6.99 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Metropolitan Museum of Art is a verified travel brand on Instagram, with 4.7M followers.
The Metropolitan Museum of Art posts on Instagram as @metmuseum.
The Metropolitan Museum of Art has 4,653,001 followers on Instagram (4.7M) as of Apr 23, 2026.
The Metropolitan Museum of Art's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by The Metropolitan Museum of Art average 12,949 likes and 156 comments.
The Metropolitan Museum of Art posts about 7 times per week on average.
The Metropolitan Museum of Art is registered as a business account on Instagram and is verified.
The Metropolitan Museum of Art is categorized as a travel and art account in the InstME index, based on the profile's bio and Instagram category across 5,767 posts.
5,767
156
Avg Views
104,032
Posts / Week
6.99
Growth Score
5.6 / 100
Engagement
1.66%
Yes. The Metropolitan Museum of Art carries the blue verified badge on Instagram.
A sponsored post from The Metropolitan Museum of Art is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
