#cosmetics on Instagram, hashtag stats & best tags
510 creators in the InstME index post about cosmetics. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #cosmetics.
#cosmetics hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
510
Average followers
1,354,582
Median: 35,788
Average engagement rate
3.61%
Median: 0.65%
Average likes per post
11,629
Median: 197
Average comments per post
1,361
Median: 17
Average posts per month
12.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #cosmetics
Top countries
Share of creators with a known country
- United States30.3%
- Pakistan7.4%
- Nigeria5.6%
- South Korea5.6%
- United Kingdom5.6%
- Greece3.9%
- Brazil3.5%
- France3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English64%
- Urdu11.3%
- Korean8.7%
- Greek6%
- Portuguese5.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty89%
- Art3.4%
- Business2%
- Fashion2%
- skincare0.8%
- Food0.6%
- Music0.6%
- Fitness0.4%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 79% women / 21% men.
Modeled from the beauty, art, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #cosmetics
510 creators in the InstME index mention Cosmetics in their profile.
Nice Work - Carl Ganem
@niceworkparis
Followers
95K
Engagement
0.18%
SUPRA TATTOO EQUIPMENT
@supra.cream
Followers
4.7K
Engagement
0%
Tapì Group
@tapi_group
Followers
3.8K
Engagement
0.28%
Kylie
@kyliejenner
Followers
390.4M
Engagement
0.6%
Kris Jenner
@krisjenner
Followers
51.5M
Engagement
0.42%
Kylie Cosmetics
@kyliecosmetics
Followers
24.5M
Engagement
0.12%
Dior Beauty
@dior_beauty
Followers
16.8M
Engagement
2.3%
MAC Cosmetics
@mac_cosmetics
Followers
14.2M
Engagement
2.6%
Jeffrey Lynn Steininger
@jeffreestar
Followers
13.2M
Engagement
0%
Goar Avetisyan
@goar_avetisyan
Followers
12.2M
Engagement
1.03%
Charlotte Tilbury
@charlotte_tilbury
Followers
8.9M
Engagement
3.1%
Too Faced
@toofaced
Followers
6.2M
Engagement
2.7%
Tips for using #cosmetics
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 12.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#cosmetics hashtag FAQ
How many Instagram influencers use #cosmetics?
510 public Instagram creators with 1,000+ followers in the InstME index use cosmetics in their profile or content category.
What is a good engagement rate for #cosmetics posts?
The median engagement rate across #cosmetics creators is 0.65%, and the average is 3.61%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #cosmetics?
Use 20–30 hashtags per post, mixing broad tags like #cosmetics with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #cosmetics creators post from?
The largest share post from United States (30.3%), Pakistan (7.4%), Nigeria (5.6%), based on the #cosmetics creators in the index with a known country.
Find creators who already post about Cosmetics
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.