available at @ultabeauty, @douglas_cosmetics and our global retailers 🤍
kyliecosmetics.com/Followers
24.5M
Following
829
Total Posts
Engagement Rate
0.12%
Avg Likes
30,521
Avg Comments
Kyliecosmetics has built an audience of 24.5M followers on Instagram over 2,511 posts as a Beauty account.
Kyliecosmetics has an engagement rate of 0.12%, which is below the median of 0.44% for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 242 likes — an audience that mostly engages through likes.
Kyliecosmetics currently publishes about 9 posts per week — more than one per day.
The account follows just 829 others against 24.5M followers — a ratio typical of established creators and brands.
| Metric | Kyliecosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.44% |
| Average likes | 30,521 | 10,836 |
| Average comments | 126 | 288 |
| Posts per week | 9.41 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
Kyliecosmetics has 24,531,800 followers on Instagram (24.5M) as of Apr 27, 2026.
Kyliecosmetics's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is below the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Kyliecosmetics average 30,521 likes and 126 comments.
Kyliecosmetics posts about 9 times per week on average.
Kyliecosmetics is registered as a business account on Instagram and is verified.
2,511
126
Avg Views
0
Posts / Week
9.41
Growth Score
2.4 / 100
Engagement
3.74%
