🏛 Explore 2 million years of human history
Outreach This Creator For FreeFollowers
2.5M
Following
829
Total Posts
Engagement Rate
0.3%
Avg Likes
7,458
Avg Comments
British Museum is a verified Travel brand based in United Kingdom. The account has built 2.5M followers on Instagram. To date British Museum has posted 3,657 times, currently less than one post a week. Engagement runs at 0.3%, or about 7,458 likes and 142 comments per post.
The Travel account Britishmuseum has posted 3,657 times on Instagram and drawn 2.5M followers.
Britishmuseum's 0.3% engagement rate is below the median of 0.74% among Travel accounts with over 1M followers, measured across 165 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 829 others against 2.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,900–$16,000
Based on 2.5M followers and a 0.3% engagement rate, a single sponsored post by Britishmuseum is worth an estimated $8,900–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Britishmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.74% |
| Average likes | 7,458 | 15,822 |
| Average comments | 142 | 167 |
| Posts per week | 0.61 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Britishmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.6% |
| Average likes | 7,458 | 13,723 |
| Average comments | 142 | 237 |
| Posts per week | 0.61 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
British Museum is a verified travel brand based in United Kingdom on Instagram, with 2.5M followers.
British Museum posts on Instagram as @britishmuseum.
British Museum has 2,536,016 followers on Instagram (2.5M) as of Jul 15, 2026.
British Museum's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by British Museum average 7,458 likes and 142 comments.
British Museum posts less than once a week on average.
British Museum is registered as a business account on Instagram and is verified.
British Museum is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,657 posts.
British Museum's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,657
142
Posts / Week
0.61
Growth Score
6 / 100
Follower Ratio
3059.1×
Engagement
2.11%
Yes. British Museum carries the blue verified badge on Instagram.
A sponsored post from British Museum is estimated at $8,900 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
