👋 Fàilte | Welcome! 🏴 Scotland’s official tourism organisation 📷 Tag @VisitScotland or ⛰️🏰🐮🥃🌊
VisitScotland | Travel & Inspiration is a verified Travel brand based in United Kingdom. The account has built 1.9M followers on Instagram. VisitScotland | Travel & Inspiration has shared 8,776 posts to date, currently less than one post a week. Typical posts draw 11,578 likes and 206 comments, putting engagement at 0.63%.
Counting 1.9M followers and 8,776 posts, Visitscotland sits in the InstME index as a Travel account.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Visitscotland's 0.63% engagement rate is below the median of 0.74%.
The comment-to-like ratio works out to one comment per 56 likes, pointing to a healthy amount of conversation.
Visitscotland maintains a rhythm of less than one post per week.
With 1.9M followers but only 972 accounts followed back, Visitscotland shows the ratio of a well-established account.
Estimated sponsored-post value
$6,600–$12,000
Based on 1.9M followers and a 0.63% engagement rate, a single sponsored post by Visitscotland is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Visitscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.74% |
| Average likes | 11,578 | 15,822 |
| Average comments | 206 | 167 |
| Posts per week | 0.89 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.6% |
| Average likes | 11,578 | 13,723 |
| Average comments | 206 | 237 |
| Posts per week | 0.89 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
VisitScotland | Travel & Inspiration is a verified travel brand based in United Kingdom on Instagram, with 1.9M followers.
VisitScotland | Travel & Inspiration posts on Instagram as @visitscotland.
VisitScotland | Travel & Inspiration has 1,875,098 followers on Instagram (1.9M) as of Sep 23, 2026.
VisitScotland | Travel & Inspiration's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by VisitScotland | Travel & Inspiration average 11,578 likes and 206 comments.
VisitScotland | Travel & Inspiration posts less than once a week on average.
VisitScotland | Travel & Inspiration is registered as a business account on Instagram and is verified.
Total Posts
8,776
Avg Comments
206
1.5M
Engagement
0.14%
VisitScotland | Travel & Inspiration is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 8,776 posts.
VisitScotland | Travel & Inspiration's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. VisitScotland | Travel & Inspiration carries the blue verified badge on Instagram.
A sponsored post from VisitScotland | Travel & Inspiration is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
