Modern fragrances for every desire, mood, and moment.
Followers
376.2K
Following
503
Total Posts
Engagement Rate
0.22%
Avg Likes
791
Avg Comments
Phlur is a verified Beauty brand. The account has built 376.2K followers on Instagram. The account posts mainly around beauty and parenting topics. Phlur has shared 963 posts to date, currently around 4 posts a week. Engagement runs at 0.22%, or about 791 likes and 39 comments per post.
Counting 376.2K followers and 963 posts, Phlur sits in the InstME index as a Beauty account.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Phlur posts a 0.22% engagement rate that is below the median of 0.47%.
One comment lands for every 20 likes, which reads as a healthy amount of conversation.
Phlur's output runs to about 4 posts per week.
With 376.2K followers but only 503 accounts followed back, Phlur shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,400
Based on 376.2K followers and a 0.22% engagement rate, a single sponsored post by Phlur is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Phlur | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.47% |
| Average likes | 791 | 1,059 |
| Average comments | 39 | 46 |
| Posts per week | 4 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Phlur is a verified beauty brand on Instagram, with 376.2K followers.
Phlur has 376,224 followers on Instagram (376.2K) as of Jul 9, 2026.
Phlur's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Phlur average 791 likes and 39 comments.
Phlur posts about 4 times per week on average.
Phlur is registered as a business account on Instagram and is verified.
Phlur is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 963 posts.
Yes. Phlur carries the blue verified badge on Instagram.
A sponsored post from Phlur is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
963
39
Posts / Week
4
Growth Score
4.4 / 100
Follower Ratio
748.0×
Engagement
0.06%
