Followers
223.9K
Following
413
Total Posts
Engagement Rate
0.13%
Avg Likes
272
Avg Comments
Brown Thomas is a verified business account based in Ireland. The account has built 223.9K followers on Instagram. Brown Thomas has shared 2,572 posts to date, currently around 7 posts a week. Posts average 272 likes and 18 comments, an engagement rate of 0.13%.
Officialbrownthomas has built an audience of 223.9K followers on Instagram over 2,572 posts as a business account.
On average, Officialbrownthomas's posts earn 272 likes and 18 comments, about one interaction per 772 followers.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Officialbrownthomas maintains a rhythm of about 7 posts per week, more than one per day.
The account follows just 413 others against 223.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$780–$1,500
Based on 223.9K followers and a 0.13% engagement rate, a single sponsored post by Officialbrownthomas is worth an estimated $780–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Officialbrownthomas | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 272 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 7.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officialbrownthomas | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.61% |
| Average likes | 272 | 1,436 |
| Average comments | 18 | 37 |
| Posts per week | 7.48 | 2.16 |
Median values from 51 accounts in Ireland with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Brown Thomas is a verified Instagram brand based in Ireland on Instagram, with 223.9K followers.
Brown Thomas posts on Instagram as @officialbrownthomas.
Brown Thomas has 223,904 followers on Instagram (223.9K) as of Jul 15, 2026.
Brown Thomas's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Brown Thomas average 272 likes and 18 comments.
Brown Thomas posts about 7 times per week on average.
Brown Thomas is registered as a business account on Instagram and is verified.
Brown Thomas's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brown Thomas carries the blue verified badge on Instagram.
2,572
18
Posts / Week
7.48
Growth Score
2.6 / 100
Follower Ratio
542.1×
Engagement
0.25%
A sponsored post from Brown Thomas is estimated at $780 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
