#luxury on Instagram, hashtag stats & best tags
5,994 creators in the InstME index post about luxury. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #luxury.
#luxury hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
5,994
Average followers
86,172
Median: 14,146
Average engagement rate
5.96%
Median: 1.08%
Average likes per post
3,338
Median: 114
Average comments per post
51
Median: 9
Average posts per month
9.5
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #luxury
Top countries
Share of creators with a known country
- United States46.7%
- United Kingdom8.5%
- Nigeria7.2%
- India5.2%
- United Arab Emirates3.6%
- Australia3.1%
- France2.8%
- Italy2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.6%
- Arabic4.5%
- French3.5%
- Italian3.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty20.6%
- Fashion15.2%
- Travel13%
- Business9%
- Home & DIY6.4%
- Art5.9%
- Lifestyle5.1%
- Food4%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 66% women / 34% men.
Modeled from the beauty, fashion, travel creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #luxury
5,994 creators in the InstME index mention Luxury in their profile.
Park Hyatt Buenos Aires
@palacioduhau
Followers
266.9K
Engagement
0.11%
Melissima Elif Karakışla
@melissima
Followers
213.5K
Engagement
0.06%
Park Hyatt
@parkhyatt
Followers
148.2K
Engagement
0.18%
Natalie Alnajem " ꪀꪖꪀꪖ 🪬"
@nanaglam_official
Followers
132.7K
Engagement
0.32%
Nelson De La Nuez
@kingofpopart
Followers
120.1K
Engagement
0.28%
Corey Samuel Roché
@coreyrochecreates
Followers
97.6K
Engagement
2.79%
Nice Work - Carl Ganem
@niceworkparis
Followers
95K
Engagement
0.18%
JCK Events
@jckevents
Followers
83.9K
Engagement
0.12%
Résidences Immobilier
@residencesimmobilier
Followers
83.7K
Engagement
0.15%
Watchislove
@watchislove
Followers
80.7K
Engagement
0.92%
⚜ 𝙀𝙢𝙥𝙞𝙧𝙚 𝙤𝙛 𝘾𝙤𝙢𝙥𝙤𝙣𝙚𝙣𝙩𝙨 ⚜
@luxuryofplates
Followers
63.4K
Engagement
5.93%
Nofa Riyadh
@radissoncollectionriyadh
Followers
58.5K
Engagement
0.03%
Tips for using #luxury
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.5 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#luxury hashtag FAQ
How many Instagram influencers use #luxury?
5,994 public Instagram creators with 1,000+ followers in the InstME index use luxury in their profile or content category.
What is a good engagement rate for #luxury posts?
The median engagement rate across #luxury creators is 1.08%, and the average is 5.96%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #luxury?
Use 20–30 hashtags per post, mixing broad tags like #luxury with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #luxury creators post from?
The largest share post from United States (46.7%), United Kingdom (8.5%), Nigeria (7.2%), based on the #luxury creators in the index with a known country.
Find creators who already post about Luxury
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.