Welcome to the official #Superdrug Instagram! We are the health & beauty obsessed big sister you've always wanted. 😍💄🛀 Follow us on TikTok:
Followers
1.1M
Following
1.4K
Total Posts
Engagement Rate
0.04%
Avg Likes
401
Avg Comments
Superdrug runs a verified Beauty brand account with 1.1M followers on Instagram. To date Superdrug has posted 16,097 times, currently around 41 posts a week. Typical posts draw 401 likes and 95 comments, putting engagement at 0.04%.
As a Beauty account, Superdrug reaches 1.1M followers on Instagram across 16,097 published posts.
Superdrug's 0.04% engagement rate is in the bottom quarter (median: 0.32%) among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 41 posts per week, more than one per day.
The account follows just 1,363 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,900–$7,200
Based on 1.1M followers and a 0.04% engagement rate, a single sponsored post by Superdrug is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Superdrug | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 401 | 6,917 |
| Average comments | 95 | 196 |
| Posts per week | 41.27 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Superdrug is a verified beauty brand on Instagram, with 1.1M followers.
Superdrug has 1,105,895 followers on Instagram (1.1M) as of Apr 23, 2026.
Superdrug's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Superdrug average 401 likes and 95 comments.
Superdrug posts about 41 times per week on average.
Superdrug is registered as a business account on Instagram and is verified.
Superdrug is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 16,097 posts.
Yes. Superdrug carries the blue verified badge on Instagram.
A sponsored post from Superdrug is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,097
95
Posts / Week
41.27
Growth Score
0.8 / 100
Follower Ratio
811.4×
Engagement
0.46%
