🎥 Selling Sunset + The Flip Off ✨Founder of @hre.beauty 💍 PR: Bookings:
Followers
3M
Following
1.2K
Total Posts
Engagement Rate
1.73%
Avg Likes
50,520
Avg Comments
Heather Rae El Moussa is a verified Beauty creator on Instagram, tracked in the InstME index with 3M followers. The account posts mainly around beauty and business topics. Heather Rae El Moussa has shared 2,696 posts to date, currently around 1 post a week. Typical posts draw 50,520 likes and 1,143 comments, putting engagement at 1.73%.
Counting 3M followers and 2,696 posts, Theheatherraeelmoussa sits in the InstME index as a Beauty account.
Benchmarked against 361 Beauty accounts with over 1M followers, Theheatherraeelmoussa posts a 1.73% engagement rate that is in the top quarter (median: 0.32%).
Comments arrive at about one per 44 likes, a sign of a healthy amount of conversation.
Posting frequency for Theheatherraeelmoussa sits at about one post per week.
With 3M followers but only 1,243 accounts followed back, Theheatherraeelmoussa shows the ratio of a well-established account.
Estimated sponsored-post value
$18,000–$34,000
Based on 3M followers and a 1.73% engagement rate, a single sponsored post by Theheatherraeelmoussa is worth an estimated $18,000–$34,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Theheatherraeelmoussa | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 0.32% |
| Average likes | 50,520 | 6,917 |
| Average comments | 1,143 | 196 |
| Posts per week | 1.1 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Heather Rae El Moussa is a verified beauty creator on Instagram, with 3M followers.
Heather Rae El Moussa posts on Instagram as @theheatherraeelmoussa.
Heather Rae El Moussa has 2,987,751 followers on Instagram (3M) as of Jul 15, 2026.
Heather Rae El Moussa's engagement rate is 1.73%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Heather Rae El Moussa average 50,520 likes and 1,143 comments.
Heather Rae El Moussa posts about 1 time per week on average.
Heather Rae El Moussa is registered as a creator account on Instagram and is verified.
Heather Rae El Moussa is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 2,696 posts.
2,696
1,143
Posts / Week
1.1
Growth Score
34.6 / 100
Follower Ratio
2403.7×
5.8M
Engagement
0.04%
Yes. Heather Rae El Moussa carries the blue verified badge on Instagram.
A sponsored post from Heather Rae El Moussa is estimated at $18,000 to $34,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
