The first, the best, the original - iconic for a reason
beautyblender.comFollowers
2.9M
Following
2.2K
Total Posts
Engagement Rate
0.02%
Avg Likes
297
Avg Comments
With 2.9M followers across 6,108 posts, Beautyblender is one of the Beauty accounts tracked in the InstME index.
Beautyblender has an engagement rate of 0.02%, which is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 1 likes — an unusually discussion-heavy audience.
Beautyblender currently publishes about 6 posts per week.
The account follows just 2,176 others against 2.9M followers — a ratio typical of established creators and brands.
| Metric | Beautyblender | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.44% |
| Average likes | 297 | 10,836 |
| Average comments | 282 | 288 |
| Posts per week | 5.67 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Beautyblender has 2,946,848 followers on Instagram (2.9M) as of Jul 15, 2026.
Beautyblender's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Beautyblender average 297 likes and 282 comments.
Beautyblender posts about 6 times per week on average.
Beautyblender is registered as a business account on Instagram and is verified.
6,108
282
Avg Views
0
Posts / Week
5.67
Growth Score
0.4 / 100
5.8M
Engagement
0.12%
