The first, the best, the original - iconic for a reason
Followers
2.9M
Following
2.2K
Total Posts
Engagement Rate
0.02%
Avg Likes
297
Avg Comments
On Instagram, Beautyblender is a verified Beauty brand with an audience of 2.9M. Its posts sit across beauty and automotive. Beautyblender has shared 6,108 posts to date, currently around 6 posts a week. Engagement runs at 0.02%, or about 297 likes and 282 comments per post.
Beautyblender's Instagram presence spans 6,108 posts and 2.9M followers, profiling it as a Beauty account.
Beautyblender has an engagement rate of 0.02%, which is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
Followers leave about one comment for every 1 likes, an unusually discussion-heavy audience.
Beautyblender's recent cadence works out to about 6 posts per week.
Beautyblender follows only 2,176 accounts while being followed by 2.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$10,000–$19,000
Based on 2.9M followers and a 0.02% engagement rate, a single sponsored post by Beautyblender is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Beautyblender | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 297 | 6,917 |
| Average comments | 282 | 196 |
| Posts per week | 5.67 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Beautyblender is a verified beauty brand on Instagram, with 2.9M followers.
Beautyblender has 2,946,848 followers on Instagram (2.9M) as of Jul 15, 2026.
Beautyblender's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Beautyblender average 297 likes and 282 comments.
Beautyblender posts about 6 times per week on average.
Beautyblender is registered as a business account on Instagram and is verified.
Beautyblender is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 6,108 posts.
Yes. Beautyblender carries the blue verified badge on Instagram.
A sponsored post from Beautyblender is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,108
282
Posts / Week
5.67
Growth Score
0.4 / 100
Follower Ratio
1354.3×
Engagement
2.24%
