Followers
1.3M
Following
1.7K
Total Posts
Avg Likes
25
Avg Comments
26
Posts / Week
Selfridges is a verified Retail company brand based in United Kingdom, with 1.3M followers on Instagram. Selfridges has shared 13,054 posts to date, currently less than one post a week.
On Instagram, Theofficialselfridges runs a Retail company account that has published 13,054 posts and gathered 1.3M followers.
Typical engagement for Theofficialselfridges runs to 25 likes and 26 comments a post, one interaction per 24,586 followers.
Theofficialselfridges's recent cadence works out to less than one post per week.
InstME's checks rate Theofficialselfridges's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Theofficialselfridges follows only 1,742 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Retail company
| Metric | Theofficialselfridges | Cohort median |
|---|---|---|
| Average likes | 25 | 25,711 |
| Average comments | 26 | 376 |
| Posts per week | 0.88 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theofficialselfridges | Cohort median |
|---|---|---|
| Average likes | 25 | 13,723 |
| Average comments | 26 | 237 |
| Posts per week | 0.88 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Selfridges is a verified retail company brand based in United Kingdom on Instagram, with 1.3M followers.
Selfridges posts on Instagram as @theofficialselfridges.
Selfridges has 1,257,844 followers on Instagram (1.3M) as of Jul 15, 2026.
Posts by Selfridges average 25 likes and 26 comments.
Selfridges posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Selfridges's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Selfridges is registered as a business account on Instagram and is verified.
Selfridges is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 13,054 posts.
Selfridges's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,054
0.88
Audience Score
88 / 100
Follower Ratio
722.1×
Engagement
0.19%
Yes. Selfridges carries the blue verified badge on Instagram.
