Impossibly good. Entirely possible. Proud partner of the . Shop + more.
Followers
48.9K
Following
2.2K
Total Posts
Engagement Rate
0.16%
Avg Likes
70
Avg Comments
Odele is a verified Beauty brand based in United States. The account has built 48.9K followers on Instagram. The account posts mainly around beauty and art topics. To date Odele has posted 1,080 times, currently around 3 posts a week. Engagement runs at 0.16%, or about 70 likes and 8 comments per post.
Counting 48.9K followers and 1,080 posts, Odelebeauty sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Odelebeauty posts a 0.16% engagement rate that is below the median of 0.57%.
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Lately Odelebeauty has been publishing about 3 posts per week.
Estimated sponsored-post value
$170–$320
Based on 48.9K followers and a 0.16% engagement rate, a single sponsored post by Odelebeauty is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Odelebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 70 | 134 |
| Average comments | 8 | 12 |
| Posts per week | 3.14 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Odelebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.51% |
| Average likes | 70 | 91 |
| Average comments | 8 | 10 |
| Posts per week | 3.14 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Odele is a verified beauty brand based in United States on Instagram, with 48.9K followers.
Odele posts on Instagram as @odelebeauty.
Odele has 48,873 followers on Instagram (48.9K) as of Jul 15, 2026.
Odele's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Odele average 70 likes and 8 comments.
Odele posts about 3 times per week on average.
Odele is registered as a business account on Instagram and is verified.
Odele is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 1,080 posts.
Odele's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,080
8
Posts / Week
3.14
Growth Score
3.2 / 100
Follower Ratio
22.1×
Engagement
4%
Yes. Odele carries the blue verified badge on Instagram.
A sponsored post from Odele is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
