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Followers
6.4M
Following
91
Total Posts
Engagement Rate
0.23%
Avg Likes
14,062
Avg Comments
Reaching 6.4M followers on Instagram, Amazon is a verified Retail company brand. To date Amazon has posted 3,959 times, currently around 13 posts a week. Posts average 14,062 likes and 340 comments, an engagement rate of 0.23%.
Amazon shows up in the InstME index as a Retail company account, 6.4M followers, 3,959 posts.
A typical post by Amazon collects about 14,062 likes and 340 comments, roughly one interaction for every 441 followers.
The audience comments once per 41 likes on average, a healthy amount of conversation.
Amazon keeps a posting cadence of about 13 posts per week, more than one per day.
Amazon follows only 91 accounts while being followed by 6.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$22,000–$41,000
Based on 6.4M followers and a 0.23% engagement rate, a single sponsored post by Amazon is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Amazon | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.02% |
| Average likes | 14,062 | 25,711 |
| Average comments | 340 | 376 |
| Posts per week | 13.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Amazon is a verified retail company brand on Instagram, with 6.4M followers.
Amazon has 6,357,396 followers on Instagram (6.4M) as of Apr 28, 2026.
Amazon's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by Amazon average 14,062 likes and 340 comments.
Amazon posts about 13 times per week on average.
Amazon is registered as a business account on Instagram and is verified.
Amazon is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 3,959 posts.
Yes. Amazon carries the blue verified badge on Instagram.
A sponsored post from Amazon is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,959
340
Posts / Week
13.44
Growth Score
4.6 / 100
Follower Ratio
69861.5×
Engagement
0.02%
