Outworking them all since 1889.
Followers
1.8M
Following
823
Total Posts
Engagement Rate
0.09%
Avg Likes
1,583
Avg Comments
Carhartt runs a verified Retail company brand account based in United States with 1.8M followers on Instagram. Carhartt has shared 2,500 posts to date, currently around 5 posts a week. Engagement runs at 0.09%, or about 1,583 likes and 10 comments per post.
The Retail company account Carhartt has posted 2,500 times on Instagram and drawn 1.8M followers.
Each post from Carhartt averages 1,583 likes and 10 comments, or about one interaction per 1,151 followers.
Followers weigh in with a comment about every 160 likes, an audience that mostly engages through likes.
Carhartt maintains a rhythm of about 5 posts per week.
The account follows just 823 others against 1.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.09% engagement rate, a single sponsored post by Carhartt is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Carhartt | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 1,583 | 25,711 |
| Average comments | 10 | 376 |
| Posts per week | 5.22 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Carhartt | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.81% |
| Average likes | 1,583 | 19,158 |
| Average comments | 10 | 344 |
| Posts per week | 5.22 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Carhartt is a verified retail company brand based in United States on Instagram, with 1.8M followers.
Carhartt has 1,832,917 followers on Instagram (1.8M) as of Jul 9, 2026.
Carhartt's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Carhartt average 1,583 likes and 10 comments.
Carhartt posts about 5 times per week on average.
Carhartt is registered as a business account on Instagram and is verified.
Carhartt is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 2,500 posts.
Carhartt's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Carhartt carries the blue verified badge on Instagram.
2,500
10
Posts / Week
5.22
Growth Score
1.8 / 100
Follower Ratio
2227.1×
Engagement
0%
A sponsored post from Carhartt is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
