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3.8M
Following
201
Total Posts
Engagement Rate
1.19%
Avg Likes
45,560
Avg Comments
Walmart is a verified business account, with 3.8M followers on Instagram. To date Walmart has posted 3,701 times, currently around 10 posts a week. Posts average 45,560 likes and 292 comments, an engagement rate of 1.19%.
Tracked in the InstME index, Walmart is a business account with 3.8M followers and a back catalogue of 3,701 posts.
Posts by Walmart tend to gather 45,560 likes and 292 comments, about one interaction per 84 followers.
At one comment per 156 likes, the ratio points to an audience that mostly engages through likes.
Walmart currently publishes about 10 posts per week, more than one per day.
Walmart keeps its following list short (201) relative to 3.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$16,000–$30,000
Based on 3.8M followers and a 1.19% engagement rate, a single sponsored post by Walmart is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Walmart | Cohort median |
|---|---|---|
| Engagement rate | 1.19% | 1.02% |
| Average likes | 45,560 | 25,711 |
| Average comments | 292 | 376 |
| Posts per week | 9.58 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Walmart is a verified Instagram brand on Instagram, with 3.8M followers.
Walmart has 3,844,314 followers on Instagram (3.8M) as of Apr 24, 2026.
Walmart's engagement rate is 1.19%, calculated from average likes and comments per post relative to followers.
Posts by Walmart average 45,560 likes and 292 comments.
Walmart posts about 10 times per week on average.
Walmart is registered as a business account on Instagram and is verified.
Yes. Walmart carries the blue verified badge on Instagram.
A sponsored post from Walmart is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,701
292
Posts / Week
9.58
Growth Score
23.8 / 100
Follower Ratio
19125.9×
Engagement
0.21%
