Female Founder & CEO 🏆# 1 Mascara Brand 🏆# 1 Concealer Brand
Followers
10.1M
Following
1K
Total Posts
Engagement Rate
0.02%
Avg Likes
2,420
Avg Comments
Reaching 10.1M followers on Instagram, Tarte Cosmetics is a verified Business brand based in United States. Content spans business and beauty. To date Tarte Cosmetics has posted 1,399 times, currently less than one post a week. Posts average 2,420 likes and 92 comments, an engagement rate of 0.02%.
On Instagram, Tartecosmetics runs a Business account that has published 1,399 posts and gathered 10.1M followers.
For Business accounts with over 1M followers, Tartecosmetics's 0.02% engagement rate is in the bottom quarter (median: 1.08%), a read from 575 accounts in the InstME index.
At one comment per 26 likes, the ratio points to a healthy amount of conversation.
On average, Tartecosmetics's video content earns 46.8K views.
Tartecosmetics keeps a posting cadence of less than one post per week.
Tartecosmetics follows only 1,034 accounts while being followed by 10.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$35,000–$66,000
Based on 10.1M followers and a 0.02% engagement rate, a single sponsored post by Tartecosmetics is worth an estimated $35,000–$66,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Beauty
| Metric | Tartecosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.08% |
| Average likes | 2,420 | 29,775 |
| Average comments | 92 | 402 |
| Posts per week | 0.22 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tartecosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.74% |
| Average likes | 2,420 | 16,820 |
| Average comments | 92 | 335 |
| Posts per week | 0.22 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 22, 2026
Tarte Cosmetics is a verified business brand based in United States on Instagram, with 10.1M followers.
Tarte Cosmetics posts on Instagram as @tartecosmetics.
Tarte Cosmetics has 10,102,382 followers on Instagram (10.1M) as of Mar 22, 2026.
Tarte Cosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Tarte Cosmetics average 2,420 likes and 92 comments.
Tarte Cosmetics posts less than once a week on average.
Tarte Cosmetics is registered as a business account on Instagram and is verified.
Tarte Cosmetics is categorized as a business and beauty account in the InstME index, based on the profile's bio and Instagram category across 1,399 posts.
Tarte Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,399
92
Avg Views
46,816
Posts / Week
0.22
Growth Score
0.4 / 100
Engagement
0.6%
Yes. Tarte Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Tarte Cosmetics is estimated at $35,000 to $66,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
